$172bn Telecoms revenue threat: disruptive defence strategies and growth opportunities
Our latest report The Future of Voice and Messaging shows that telcos could lose up to $172bn from core revenues in five years, but also how they could make dramatic improvements to their voice and messaging strategies worth as much as $80bn.
Whether you work for a telco or a business that serves telcos, we believe there are three fundamental ways in which the insights in the report can add value to your business:
- Optimise your strategy - there’s $80bn to play for
- Base your business on more realistic forecasts and deeper insights
- Learn how to compete with disruption
Covering each in turn, the key points are as follows.
1 Optimise your strategy - there’s $80bn to play for
All is not yet lost, and there are very few areas in which telcos can make a difference to the scale of $80bn, much of which is highly profitable, marginal revenue. Whether you are a telco or a key partner, investing in benchmarking your plans against the best in the market could produce major returns.
The report shows how telcos can fight to reduce this loss by $80Bn through intelligent optimisation of prices and bundles, service enablement, exploiting new standards such as WebRTC and VoLTE, creative approaches to own brand OTT services, and a greater focus on enterprise communications.