Selling to and through enterprise and business customers is one of the key strategic opportunity areas for telcos, with growth potential of 50% over the next 5 years. The opportunity is much wider than pure communications - and the growth will be strongest in the more advanced services.
Whereas most telecoms operators have traditionally focused on the core communications component which is relatively static in terms of total value, the ICT Market is three to four times larger, and so-called ‘B2B2C’ (Business to Business to Consumer services e.g. Digital Advertising, Mobile Payments and Multi-factor authentication) will grow at 10%-50% to 2020 depending on sector (see forecast below for Western Europe).
It’s not easy to achieve success in any part of the market and telcos worldwide have taken very different approaches, some with more success than others.
We’ll be exploring market forecasts, leading case studies, common features among the challenges and the successes, and expanding on our framework for strategic success in this area at a discussion and dinner in London for senior telco execs on the evening of Thursday 23rd April.
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The focus for this discussion will be Western European markets. We already have commitment from senior executives from several operators, and we can accommodate about five more people. So if you’d like to know more please email Senior Consultant Albane Coeurquetin ASAP.