If you work on behalf of a Communications Service Provider (CSP) in marketing, strategy, technology, IT or product development/management, we would like to ask you to join and participate in a strategic research programme we are undertaking on Enterprise Mobility.
This programme will conduct and produce research to help key decision makers define and evaluate their Enterprise Mobility strategy. As part of the programme we will share a report detailing Enterprise customers’ needs and challenges in successfully deploying Enterprise Mobility solutions and, also, benchmark CSPs’ current offerings against those needs on a regional (non-player specific) basis. Having identified any gaps between customers’ needs and telco activities, this research will define a strategy for CSPs to establish a stronger foothold in the enterprise mobility market.
To participate and receive the research in full, please complete this anonymised 4-minute survey focused on your current Enterprise Mobility offering and portfolio. (NB It does not require you to reveal competitive or strategic information).
The survey can be found here
We’ll also be exploring Enterprise Mobility in further depth in our research and our executive brainstorms in Silicon Valley (May 20-21) and London (June 10-11).
For those who would like to know more, below is an introduction to some of the hypotheses that STL Partners is investigating:
- In pursuit of agility, efficiency, new revenue sources and closer customer relationships, enterprises are turning to mobility to transform the way employees work with engaging mobile apps that harness device-specific functions and capabilities. These apps generally need to connect to and exchange data with back-office systems, many of which pre-date the mobile era. As a result, organisations are looking to partners to provide the tools, technologies and skills to customise and develop apps, do the heavy lifting of deployment and lifecycle management, and accelerate business value.
- Telcos need to identify alternative ways to grow revenues from enterprise customers. These include:
- Monetising the growth in data creation and consumption to offset the inevitable decline in voice services (from consumer and enterprise markets)
- Pursuing new service offerings such as Machine-to-Machine (M2M), Cloud Services, and real-time insight from the cellular network
- Providing infrastructure and technology services that offer flexibility and economies of scale, allowing enterprises to focus on exploring new technologies instead of maintaining and managing existing ones.
Telcos have a timely opening to take an enterprise mobility proposition to market. However, to date, deployments have been niche and opportunistic rather than part of a long-term strategy.
In our recent report: The 50bn Enterprise Mobility Opportunity: four steps for Telco to take today, STL Partners identified a four-step structured approach that telcos can embark on today, and gain competence and confidence as they move up the enterprise mobility stack to higher value offerings. The four levels of evolution involve:
- Level 1 - mobilising their own operations and internal processes
- Level 2 - offering a managed environment to enterprises for their apps, whether on premise or in the cloud
- Level 3 - providing hosted mobility together with off-the-shelf enterprise apps, with the option to add “last mile” customisation to the enterprise’s specific requirements and provide an enterprise app store
- Level 4 - providing hosted mobility and developing bespoke, highly differentiated apps that solve customers’ unique business challenges
However, building out these capabilities will require substantial commitment and investment - not only in platforms and tools but also in people, via a transfusion of talent from related industries.
STL Partners is inviting telcos to participate in a study to explore their appetite for and inhibitors to establishing a foothold in the enterprise mobility market, the findings of which will be revealed in a forthcoming report.
Access the survey here for a complementary copy of our next in-depth study on Enterprise Mobility
The survey is split into two sections and explores CSPs’ internal and external Enterprise Mobility strategy, ambition and implementation challenges.
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