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Telco 2.0 Industry Brainstorm, 4-5 Oct, London

As we mention in our ‘Welcome’ post, there’s a big Industry Brainstorm on ‘Telco 2.0’ on 4-5 Oct in London, co-located with the IMS Services Forum.

You can link to those to review in detail. However, we thought we’d share some of the features which make it rather different to the normal ‘Death by Random Powerpoint’.

The event uses a process called ‘Mindshare’ to enable a genuine ‘brainstorm’ with over 100 people. This is a structured and facilitated process that combines short, specially briefed stimulus presentations with group interactivity (supported by collaborative technology - wireless laptops linked together by special software that allows anonymous and simultaneous long hand input and voting - much, much more than a keypad) to enable genuine large group issue-clarification and problem-solving.

The process focuses on generating practical industry next step actions on the critical issues of ‘How to make money’ out of Voice/Messaging (vs. Skype/Yahoo), Ad-funded Content, and Broadband Connectivity.

The speaker presentations are designed as stimulus for debate. For the keynotes, presenters make up a small panel (2-3 people) of carefully selected peers. We ask each presenter to deliver a short (15 mins) presentation on a very specific topic. The whole audience then feedbacks using the brainstormin technology and the panellists are probed by the facilitator. For the more in-depth discussions (in the breakouts) we use a similar process, but allow more time for debate, and structured discussion. All discussions are captured and turned into a verbatim report.

The events are restricted to senior industry ‘insiders’ - leading practitioners who are looking to make breakthroughs in the areas they focus on.

Of course, the normal networking benefits associated with a major industry event also apply, but we think the brainstorming will be rather exciting!

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