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BT’s new price plan - Cuts or Increases to real prices?

Great in-depth analysis here of BT’s new price announcement, by our good friend Jeremy Penston. He says: “The headline was “Millions to benefit from BT’s cheaper simpler packages”, but it could well have been “BT doubles call prices”. Either way, the headlines miss the point.

The new price structure shows clearly that BT is going to take on competitors at their own game - with headline loss leaders, recovering margin from premium pricing in second level products. BT was not allowed to bundle under the previous regulation, now they are. Where’s this going?”

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