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Introducing Telco 2.0 ‘Best Practice Live!’

We are delighted to give our readers a preview here of Telco 2.0 Best Practice Live!

This is a new service from the Telco 2.0 Initiative (and partners), created in response to requests from our community. Telco 2.0 ‘Best Practice Live!’ provides what will be the first carefully curated, online, video-based, interactive knowledge bank of cutting-edge ‘Telco 2.0’ services, business models and solutions from around the world.

It opens on 28-30 June 2010 with live online broadcasts of case studies to three geographic regions, each incorporating interactive discussions and panels, and supported by a major online exhibition. All materials are available afterwards ‘on-demand’ and then updated every six months via a new live broadcast and exhibition.

Below are details of the objectives, rationale, participants and agenda. If you would like more details of how to get involved, please email us. A website will be available next week too.

Event Objective
To identify and showcase best practice and next practice case studies from around the world which demonstrate the value of developing Telco 2.0 businesses. The case studies will come from both developed and emerging markets, be replicable and identify practical steps for moving towards Telco 2.0. The exhibition will complement this with a showcase of the technologies and solutions that underpin the development of the 2-sided business models that sit at the heart of the Telco 2.0 concept.

Why We’ve Created Telco 2.0 Best Practice Live!
Telcos around the world are embracing Telco 2.0 and the 2-sided business model concepts. As a result there is an ever-growing pool of inspiring and very real examples of telco 2.0 services or how to move towards them. The problem is that while these exist, they are not seen or understood by the broader telco industry. We have therefore designed this virtual environment to bring the very best examples to the attention of a global audience in a single place, accessible by all.

In June we will be looking at:

*Keynote Sessions: These concentrate on four areas that are central to the development of Telco 2.0 business models. Each session lasts for an hour and includes case study presentations and interactive Q&A sessions with the presenters. Each will also be accompanied by a moderated chat session.
The case study presentation will follow a template designed by us to demonstrate the Telco 2.0 principles used, the value these create, the level of control the telco has over the business model and therefore the sustainability of that model.

The keynote sessions will cover: Corporate Growth Strategies; Machine-2-Machine; Consumer Data and Behavioural Advertising; Mobile Broadband cost structures.

*Streamed Sessions: Each session focuses on an area of telecoms industry development that is both hot and has potential for growth. Again, each session lasts for an hour and includes case study presentations and will be accompanied by a moderated chat session with the speakers.
The topics covered are: Entertainment and Content Distribution; Mobile Money; Mobile Marketing; AppStores and Developer Communities; Cloud Computing; Carrier Services; Devices; IT/OSS/BSS; Network Technology.

We expect up to 4000 people to participate (2000 in June and another 2000 following): senior executives and decision makers from telcos, media and technology companies who are involved in strategy, new business development and product development and procurement. CTOs and technical teams involved in the development of the structures and solutions that support two-sided business models. Plus those involved in strategy, operations, new business and IT from ‘upstream’ industries in Advertising and Media, Entertainment and Broadcasting, Financial Services, Applications and Software Development and Enterprise Solution Providers, along with M2M sectors such as automotive, logistics, health and energy.

What Differentiates Telco 2.0 Best Practice Live! from Webinars and Webcasts?
In short - video and interactivity. It is a complete virtual event that includes everything you would get a physical one and more. It combines the latest technology in webcasting, online chats and video streaming, to offer the elements of trade shows: exhibitor booths, speeches, seminars, distribution of marketing literature and social gatherings. It combines the video interface of a webcast with greater interactivity and social engagement tools. Business collaboration, the exchange of opinions and information is not just supported but actively encouraged and it all takes place in real time. Live group, moderated and one-to-one chats are supported as well as forums, blogs and even Twitter for the Tweeters amongst the visitors.


Event Structure
The event combines a fully interactive virtual exhibition with a video-based, interactive conference. The conference is split into two parts - plenary or keynote sessions for the first half and streamed sessions for the second.

Keynote Sessions
Session 1: Corporate Strategies

This session will feature presentations from telcos that have already developed a cohesive strategy that encompasses multiple examples of telco 2.0 and telco 2.0-like services and business models including carrier services, machine-2-machine and monetisation of telco assets to third parties.

Session 2: Machine-2-Machine
Featuring best practice and next practice examples of Machine-2-Machine deployments that are streamlining enterprise business processes and building new comms-enabled functionality on top of these. These could include but are not limited to:
 Smart Grids - meter reading, facilities management and energy conservation
 E-Health 2.0 - examples could include a wellness monitoring, asset tracking, appointment setting, etc
 Telematics and logistics 2.0 - including deliveries, field service, asset tracking
 Automotive - maintenance, repair, insurance

Session 3: Consumer Data and Behavioural Advertising
Advertising revenue is an important source of revenue for Telco 2.0-type business models and this session will feature new examples of how telcos are looking to expose and monetise their assets to advertisers and focus on their role as the custodians of consumer data. These could include but are not limited to:
 Personalisation
 Identity Management/Multiple IDs
 Creating valuable aggregated data for marketing purposes
 Consumer data protection and security

Session 4: Mobile Broadband
This session will focus on the best and next practices for deploying mobile broadband based on their ability to support both the data traffic and business models associated with Telco 2.0. These could include but are not limited to:
 Using broadband as a market entry/re-launch mechanism - developed and developing markets
 Creating broadband services beyond consumer buckets
 New business models for Internet access only e.g pre-paid access with dongles, Wifi-like pay as you go access
 The economics of traffic management and offload strategies including femtocells, backhaul and DPI, QoS as a service.

Streamed Sessions
Each session focuses on an area of telecoms industry development that is both hot and has potential for growth. Again, each session lasts for an hour and includes case study presentations and will be accompanied by a moderated chat session with the speakers.

Entertainment and Content Distribution
This session will concentrate on the areas in which the telco, media and entertainment worlds are converging and could include but is not limited to:
 Hybrid broadcast/IPTV
 Building telco onto gaming
 Integrated home hubs for telephony, broadband, IPTV/Pay TV, gaming
 Time and place shifting
 Social Networking
 Recommendation and retail

Mobile Money
This session will cover the fast-growing mobile money sector and will concentrate on the role of operators as value-added facilitators of money services not just a distribution network. It could include but is not limited to:
 Money Transfer - building services on top of P2P transfer - bill payments, wages,
 Mobile Payments for physical goods in real and virtual environments
 Mobile payments for virtual goods - in game, social networking etc

Mobile Marketing
This session will focus on the services telcos can offer to media and advertising companies beyond access to their customer base. It could include but is not limited to:
 Media exchange amongst operators
 Ad booking
 Campaign management
 Measurement and metrics

Developer Communities
One of the hottest topics in telecoms, the developers, developers, developers mantra has hit the mobile telecoms world with a band. This session will examine the value created by different developer-engagement strategies. It could include but is not limited to:
 App Store Partnerships
 Device and platform partnerships
 Telco created communities or app stores
 API exposure and monetisation

Carrier Services
Carrier service divisions are almost entirely based on the interconnection or exposure of a telco’s assets to a third party. Up until now this has been almost exclusively telco services to other telcos. However, there is the opportunity to build on these businesses, selling telco services to other businesses and other services to telcos. It could include but is not limited to:
 IP Exchange
 Content delivery platforms
 Hub services
 Financial service interconnect and clearing
 Managed service mobile backhaul - carrier ethernet etc

Cloud Computing
Another of the industry buzz terms, almost every application imaginable it is claimed can be put in the cloud. This session will look at the business models associated with telcos playing in the cloud. It could include but is not limited to:
 Public, private or hybrid clouds
 Cloud services for SMEs
 Mobile Cloud Computing
 VAS to Cloud service providers - QoS, security, SLAs

Mobile Devices
The once ubiquitous definition of a mobile communications device is changing beyond recognition. In addition to communication device developments such as smartphones and dongles, there is an emerging genre of devices developing around app-specific services. This session will concentrate on the new business models that are developing around devices. It could include but is not limited to:
 Dongles and pre-loaded data
 E-readers
 Smartphones
 Embedded consumer electronics for M2P or P2M applications

Business and Operational Support Systems
Often overlooked because it is both complicated and far less ‘sexy’ than many of the other business areas, BSS/OSS does, however, lie at the heart of Telco 2.0. It is where the majority of the assets that could be monetised sit and are enabled from. . It could include but is not limited to:
 Billing
 APIs
 Network Management
 Traffic Management

Network Technology (other than Mobile Broadband)
Network technology has always been central to the development of the telecoms industry and while it is no longer the total solution, technology remains a key growth enabler. This session will concentrate on the business models developing around different technologies and could include but is not limited to:
 FTTx
 Carrier Ethernet
 National Broadband Networks
 Optical technologies - RODMS

In the exhibition halls, as attendees you can browse through virtual booths just as you would at a physical conference. And, just like a physical event, you can chat directly with booth reps and other visitors but in addition, you can download content directly to your own Virtual Event Bag. On exiting the event, all contents of the bag are automatically zipped and downloaded to the your desktop.

If you would like to learn more, please email us.

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