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Machine-to-Machine (M2M): Coming of Age?


The application of ‘Horizontal’ / ‘two-sided’ business models looks to be a key part of an effective growth strategy for operators, and has excited great interest and debate at our recent events.

This post outlines our recent and new research on M2M, and how we will cover the developments on this topic at the Americas Brainstorm in L.A., 27-28 Oct, and the EMEA Brainstorm in London, 8-9 Nov.

It’s also the ‘last chance to see’ the material from our first ‘Best Practice Live!’ online event, with the videos coming offline on 28th September, so please watch the ones you want to see before they’re gone. The links are marked* below or can be found here. NB. You will need to register on the first page that the embedded links take you to, or log in if you’ve already registered. If you have any problems please email us at contact@telco2.net.

Latest M2M Analysis & Examples

Enterprise 2.0: Machine-to-machine - opening for business is a Telco 2.0 summary and analysis of leading-edge progress, including an advanced case study from Telenor Objects (also in video form here*), and new research from Intel, Ericsson and SAP. M2M / Embedded Market Overview, Healthcare Focus, and Strategic Options gives an overview of the market, focusing on the cost-crisis needs of the Healthcare Sector, and reviewing strategic options for Telcos and other communications industry players. We’ve also created a new M2M and Embedded category on our research portal.

At ‘Best Practice Live!’, Theodore Forbath, Vice President, Aricent, examined the latest M2M ARPUs and near term growth opportunities*. In the longer term, Ken Figueredo, Principal, Ventura described how M2M needs to move beyond traditional but subscale industrial opportunities to develop the ‘M2M horizontal play*’, and Marie Austenaa, VP Strategy & Products, talked about Telenor Objects* which is a radical new example.

Next Steps

M2M and Embedded are featured in the last session on Day 1 at the Americas Brainstorm, and in the whole morning of Day 2 at the EMEA Brainstorm. Key issues being discussed include opportunities outside connectivity, ‘the internet of things’, the role of horizontal business models, and the relative impact of different wireless technologies (3G, LTE, WiMax, etc.) on M2M.

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