Android: Google’s Anti-Apple Virus?
It can be tempting to think of Android as in a two-horse race with Apple. Our new analysis on our research portal here shows that the current and future impact of Google’s highly successful mobile ecosystem play is much more complex.
NB ‘Lessons from Apple: Fostering vibrant content ecosystems’ is a key session theme at our upcoming ‘New Digital Economics’ Brainstorms (Palo Alto, 4-7 April and London, 11-13 May). Please use the links or email firstname.lastname@example.org or call +44 (0) 207 247 5003 to find out more.