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Guest Post: Minu’trade

Minu’trade is a Brazilian startup that specialises in new ways of generating customer loyalty, responding to a market which saw a simultaneous boom in GSM and credit card penetration. Air Miles and other existing loyalty schemes weren’t relevant to the great majority of the new middle class customer base. So they invented their own, mobile-centric version.

Read about it here (pdf). Minu’trade will be presenting at tomorrow’s New Digital Economics EMEA Event in London.

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