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Mobile Broadband 2.0: How to Profit from putting the Customer in Control

Sophisticated segmentation, enabled by new OSS/BSS solutions, can put the consumer in control of their spend and create a more sustainable mobile broadband ecosystem for all stakeholders.

At next week’s Telco 2.0 Best Practice Live! virtual event (28-29 June), Stefan Hedelius, Head of Strategy and Marketing at Ericsson’s Multimedia Business Unit, presents a set of real-world case studies around online gaming and street vending machines that demonstrate this. Here’s a short preview video of Stefan inviting you to chat with him and the Telco 2.0 team online next Wednesday (29th June) at the event.

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We also explored some of these developments in our recent note Mobile Broadband Economics: LTE ‘Not Enough’.

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“The transformative power of mobile broadband is impacting not just on users’ demand for data, but on established industry business models” says Stefan.

He argues that the ‘one size fits all’ mobile broadband business model is simply no longer an option, and that mobile broadband segmentation driven by subscriber-choice will result in a win-win-win situation - for mobile broadband operators, for mobile broadband subscribers, and for enterprise partners. Handset manufacturers also stand to gain.

With case studies ranging from online gaming to consumers using street vending machines, he explains how the transfer of spending-control power to the user doesn’t mean that operators will lose out. He says that the key is segmentation through operations and business support systems (OSS/BSS) solutions. “Everyone can benefit from the data revolution in a world where everything that can benefit from a connection, will have one.”

Join us next week on 28-29 June to see the presentation in full at Best Practice Live! and chat interactively with Stefan and others, including Anne Bouverot, EVP Mobile Services, France Telecom, who’s describing Orange Group’s NFC launches in France and the UK, and Carlos Domingo, CEO at Telefonica I+D, who’s presenting a special case study on the acquisition of VOIP innovator, Jajah. It’s online, global and free - please register here now.

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