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Telco 2.0 Strategy: building new business models to tap shifting profit pools

2012 has seen increased commitment to new business model opportunities from many operators globally. At the EMEA Brainstorm in London, June 12-13, we’ll be previewing our new research on the latest Telco 2.0 strategies including: products and services, organisation structures and processes, partnering and collaboration, and how to overcome the real barriers to implementation.

We’ll also be presenting a new methodology for thinking about and structuring customer experience design, and have a top line up of telco strategists and decision maker stimulus speakers (see below) who’ll be sharing their experiences and leading thinking.

Building on the Roadmap to New Telco 2.0 Business Models, in our recently published free report Telco 2.0: how to accelerate the implementation of new business models we described telco and ‘upstream customer’ views on market opportunities, four key barriers to new telco business models and a segmented strategy to succeed in market implementation.

From the chart below, it would appear that Telcos and upstream customers are relatively well aligned. But averages can be deceptive, and in the detailed report (download here) we explore variations by market segment, player and geography.

telco 2 emea 2012 chart openet.png

Analysis of the detail reveals critical differences in attitude to the credibility and barriers to implementation between various players. We’ll explore these findings further at the EMEA event, and share other findings on the status of the market and our actions.

New Telco 2.0 Analysis
Chris Barraclough, Chief Strategist of the Telco 2.0 Initiative and STL Partners, will present our latest analysis of the latest global status of ‘Telco 2.0 Strategies’ and leading-edge case studies, and what the Telco 2.0 Initiative will be doing to accelerate implementation of new business models. He’ll cover:

• What are the real barriers to Telco 2.0?
• How are operators and their partners overcoming these barriers?
• What are the key Telco 2.0 trends and case studies (including organisation structures and processes, partnering and collaboration, products and services)?

Philip Laidler, Consulting Director, Telco 2.0, will present a new methodology for thinking about and structuring customer experience, building on the Telco 2.0 Customer Engagement and Monetisation ‘Flywheel’ with the Telco 2.0 Customer Participation Framework to develop innovative and valuable new customer experience designs.

Senior Telecoms’ executives joining us to share their experiences and thinking through short stimulus presentations, our ‘mindshare’ brainstorm techniques and technology, and panel discussions include:

• Rainer Deutschmann, SVP Core Telco Products, Deutsche Telekom
• Steve Unger, Group Director - Strategy, Chief Economist & Technology, Ofcom
• Jamie Finn, Director of Communication Product Design, Telefonica Digital
• Simon Griffiths, Group Head of Business Intelligence, Vodafone
• Subhra Das, EVP Customer Experience & Marketing, Du

12 June, the day looking at Telco 2.0 strategies, is a plenary day with no parallel ‘streams’ on the same day, and the agenda is as follows:

Session 1: The Market 2.0
• Shifting Profit Pools in the digital economy.
• Understanding & navigating the ‘great game’ between Google, Facebook, Apple, Amazon, Microsoft, Telco?
• Developing a new telco ‘social and economic contract’ with stakeholders.

Session 2: Digital Consumer 2.0: Voice, Messaging and Content
• Responding to new consumer behaviour and rates of OTT technology adoption.
• Tipping points in the way people communicate and access content.
• New opportunities to ‘change the game’.

Session 3: Customer Experience (part 1): Loyalty and Monetisation
• Enhancing existing products to remain relevant.
• Sweating assets to improve profitability.
• Learning from best practice and next practice.

Session 4: Customer Experience (part 2): Big Data meets Personal Data
• Personal data as a new class of economic asset.
• Leveraging ‘Digital Confidence’ as a new B2B2C value proposition.
• Exploiting advanced analytics.
• Practicalities of persona/privacy management.

We look forward to seeing you there, or if you’d like to contribute or participate but can’t join at this point, drop us an email at contact@stlpartners.com and let us know how you’d like to get involved.

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