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MEF Launches Content & Commerce Survey in Middle East


MEF, the Global Community for Mobile Content and Commerce, has launched its third dedicated survey examining the mobile content and commerce market in the Middle East, inviting everyone who does business in the Middle East, no matter where they are headquartered, to share their insights into this key market.

The results will be published in November 2012 and the MEF will be joining the Digital Arabia event to present them. To find out more about the event and to apply to participate click here.

Covering a broad range of topics including new business models, NFC, mobile wallets, apps, and end user content, the unique survey, conducted in partnership with KPMG, delivers a set of industry metrics essential to understanding the changing dynamics within the burgeoning Middle East market.

As the first mobile focused trade body with a dedicated presence in the Middle East, MEF is committed to supporting growth and innovation in this strategic territory. The results of the surveys will provide a vital time series on the Middle East’s mobile content & commerce landscape.

The survey contains 12 questions which should take no more than 10 minutes to complete online, and closes on Sunday 30 September 2012.

Take the survey here. Please contact middleeast@mefmobile.org for further information.

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