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Sprint-Softbank: how it will disrupt the US market


The Japanese and French markets have both been disrupted through the entry of low-cost competitors offering substantial price reductions. We argue in our new report that Softbank’s acquisition of Sprint is a signal that the same is to soon come in the US given Softbank’s experience as a successful disruptor in Japan. (More here)


Figure 3: Softbank - keeping ahead of the competition

sprintsoftbank3.png
Source: Softbank, STL Analysis

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