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Self-Disruption: How Sprint Blew It


Our latest research ‘Self-Disruption: How Sprint Blew It’ shows how Sprint’s necessary shutdown of Nextel turned into a commercial disaster, losing valuable customers, reputation, and market share. Our analysis shows that amidst the drama of the Softbank deal and the complexity of a major network upgrade, SMB customer needs were neglected, and its competitors (VZW, AT&T and T-Mobile) stepped smartly in.

We’ll be discussing the US market further at the Onfuture America 2014 Brainstorm (May 20-21, Mountain View) including insights on from the Telco 2.0 Transformation Index research on AT&T, Verizon, and the overall CSP Benchmarking study.

Extract Chart from Report
sprint title chart feb 2014.png
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