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Samsung and Google versus Apple?


We’ve just published a new research paper ‘Samsung and Google versus Apple?’. Apple is weakening Samsung Electronics’ grip in the high-end of the handset market, lowering the Korean company’s profitability and capacity to compete effectively. After a series of largely unsuccessful attempts to break into software and services, a daring option for Samsung is to seek a strong, strategic alliance with Google to enable both companies to mount a serious challenge to Apple’s dominance in the affluent demographic. Telcos could back such an alliance in return for a profitable role in the service layer. This report analyses the strategic rationale for such an approach. (December 2014, Dealing with Disruption Stream)

You can read an excerpt of the report here

We’ll also be exploring the topic of Dealing with Disruption at OnFuture ARABIA and OnFuture EMEA (21-22 April, Dubai) (9-10 June, London), and are initiating coverage of a new research programme on Dealing with Disruption . For more on any of these services, please email contact@telco2.net or call +44 207 247 5003.


Samsung & Google Vs Apple

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