« How to grow Enterprise / B2B2C Revenues by 50%? | Main | Consistency Counts: Why 3UK Did So Well in OFCOM’s Tests and EE is Not Impressed »

Google’s MVNO: What’s Behind It And What Are The Implications?

How will getting into the MVNO business help Google shore up its business model? In our latest research ‘Google’s MVNO: What’s Behind it and What are the Implications?’, we examine Google’s objectives, how it could price the service, and the implications for telcos and other players.

One key driver is that despite ongoing growth in its core business, Google’s margins are starting come under increasing pressure as the following chart shows. The key to understanding why Google wants to become a mobile operator of sorts lies in how it thinks that action will improve its strategic position and reduce this downward pressure. There’s more background over on our research portal.

google mvno fig 1.png

To share this article easily, please click:

Post a comment

(To prevent spam, all comments need to be approved by the Telco 2.0 team before appearing. Thanks for waiting.)

Telco 2.0 Strategy Report Out Now: Telco Strategy in the Cloud

Subscribe to this blog

To get blog posts delivered to your inbox, enter your email address:

How we respect your privacy

Subscribe via RSS

Telco 2.0™ Email Newsletter

The free Telco 2.0™ newsletter is published every second week. To subscribe, enter your email address:

Telco 2.0™ is produced by: