« WWDC, Gigabit Mobile, LA munifibre, Title II, double the cloud: Telco 2.0 News Review | Main | GigaTWC, first neutrality complaint, Altice, Nokia, Spark, Apple: Telco 2.0 News Review »

Repremiumization: The dangerous self-deception at work in European Telcos

We’ve just published a new research paper ‘Repremiumization: The dangerous self-deception at work in European Telcos’. As several operators in Europe downsize their Telco 2.0 Digital Services activity, some are seeking to reframe the Piper strategy as a premium-priced differentiation play based on network quality. This report argues this is deluded and dangerous - a Piper strategy is viable but only by developing cost-leadership in a commodity market.

The report is part of the Executive Briefing Service, and you can read an excerpt of the report here.

For more information on any of our services, please email contact@telco2.net or call +44 207 247 5003.

We see repremiumization as a self-deception strategy…

FIgure 1.jpg

To share this article easily, please click:

Post a comment

(To prevent spam, all comments need to be approved by the Telco 2.0 team before appearing. Thanks for waiting.)

Telco 2.0 Strategy Report Out Now: Telco Strategy in the Cloud

Subscribe to this blog

To get blog posts delivered to your inbox, enter your email address:

How we respect your privacy

Subscribe via RSS

Telco 2.0™ Email Newsletter

The free Telco 2.0™ newsletter is published every second week. To subscribe, enter your email address:

Telco 2.0™ is produced by: