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Repremiumization: The dangerous self-deception at work in European Telcos


We’ve just published a new research paper ‘Repremiumization: The dangerous self-deception at work in European Telcos’. As several operators in Europe downsize their Telco 2.0 Digital Services activity, some are seeking to reframe the Piper strategy as a premium-priced differentiation play based on network quality. This report argues this is deluded and dangerous - a Piper strategy is viable but only by developing cost-leadership in a commodity market.

The report is part of the Executive Briefing Service, and you can read an excerpt of the report here.

For more information on any of our services, please email contact@telco2.net or call +44 207 247 5003.

We see repremiumization as a self-deception strategy…

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