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TeliaSonera and Spotify Make Beautiful Music

We’ve just published ‘Partnering 2.0: How TeliaSonera Makes Beautiful Music with Spotify’, a follow-up to last month’s report on digital partnering at AT&T.

TeliaSonera’s digital partnership with Spotify has worked well while other operator music tie-ups have languished. We investigate how the partnership has helped both companies to target new market segments and develop innovative products, with Spotify benefiting from TeliaSonera’s marketing channels and direct investment, and TeliaSonera leveraging both Spotify’s brand association with youth-oriented digital innovation, and the serious stickiness of the Spotify service.

This report is part of the Telco 2.0 Transformation Stream and you can read an extract here.

For more information on any of our services, please email contact@telco2.net or call +44 207 247 5003.

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