Billing within Telcos is often seen as a necessary evil — an overhead which frequently puts a brake on marketing visions of grand new services. Whereas, billing within the
Telco 2.0 world is a great asset offering the capability of pricing nearly any transaction on any number of variables in real time in huge volumes.
One approach to leveraging the telco billing asset is for the telco itself to provide billing services to an upstream partner, and quite often also to collect the money on their behalf. In our recent report on
‘Sizing the Two-Sided Telecoms Business Model’ we estimated that there could be over US$26bn
in new revenue for Telcos offering billing and payments services to vertical industries by 2017 (mature markets alone). A good example today is the mobile content industry which has already evolved into a multi-billion dollar industry.
This approach is best suited to two situations:
# when the telco network is being used to deliver the goods, or
# when the telco network is being used as a channel for purchasing the goods and the buyer is a customer of the telco.
Billing is a key enabler for a telco wanting to pursue
a two-sided business model, together with a collection of related services: identity, authentication, advertising, business intelligence, e-commerce sales, content delivery, and customer care.
The Telco 2.0 team was therefore delighted to be invited to participate in a recent industry roundtable, organised by
Highdeal. (Highdeal provides real-time rating systems that scale to high volumes at low cost using a clever technological approach akin to a compiler for rate plans.) The workshop was entitled
“Stop Reinventing the Wheel: Comparing Cross-industry Pricing & Billing Strategies”. Telcos can learn lessons from other industries, both good and bad. Here are just three examples from the Transport Industry:
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