Since the widespread adoption of smartphones and social media, methods for engaging customers and customers' expectations from the brands they interact with have changed considerably. Customers now expect more real-time interactions. Consequently, many telcos are putting customer experience at the heart of their digital transformation initiatives.
As mobile markets become increasingly competitive, telcos are looking at mobile content plays as a way to differentiate their offerings. The mobile content proposition is finally coming into its own, as the spread of 4G networks means high bandwidth demand uses such as video streaming are becoming a reality. But mobile operators have traditionally offered very little in the way of content. So how should they approach a content play, and more importantly how can they use content to grow mobile ARPU to replace dwindling revenues as voice and SMS declines?
Despite the need for a shift to a digital culture being felt by many operators, the task of changing culture is viewed as a real challenge and the most difficult domain to change in the context of digital transformation.
What customer growth strategies are the three leading telcos in the US using and how prepared they are to adapt to further disruption from agile OTT players?
Although estimates of the number of IoT devices there will be in the future vary, there is a consensus that it will be in the billions by 2020. These devices will be present in our homes, making everyday life more convenient, and across critical infrastructure making cities, hospitals and industries more efficient.
For those that have been part of the telecommunications industry over the last 20 years it has been a wonderful ride. Extraordinary growth in fixed-line telecommunications from 1998-2001, as the internet developed, was followed by the explosion in mobile from 2002-2009. Since 2009, things have been rather different in most markets. In this 30-minute webinar Chris Barraclough, Partner and Chief Strategist, will talk about telco growth strategies between 2009 and 2016 and evaluate which of these are viable in 2017 and beyond.
At MWC this year we noticed a creeping upsurge in chatter about 'network slicing', as some pioneering operators held demonstrations at their stands. We investigate the fundamental question that remains unanswered - is there demand for network slicing?
One sector which is seeing increasing attention from traditional telcos is digital healthcare - but opportunities in this new sector aren't without challenges.
Why can't telcos do a Snapchat? The answer to this question is they did: it was called the Multimedia Messaging Service (MMS) - remember that? So why has Snapchat succeeded where MMS failed? The success and failure factors become more obvious when you look at the differences between the two services.
The great and the good from across the world of TMT are flocking to Barcelona for the 30th annual Mobile World Congress next week. Here are a few of the key topics we are looking forward to finding out more...