New Product Development - Lesson from Old Media

Interesting example here of 'Media 2.0' and very relevant to Telcos looking to develop new services that add value to what users already do each day, rather than trying to get them to do new things at huge cost to the telco (eg. mobile TV).

In this case it's Old Media - the Guardian newspaper in the UK - applying some relatively simple (low cost) technology to improve the customers' everyday experience with a simple, potentially very 'sticky' service that leverages the newspapers core skills and assets, and opens up more opportunities to advertisers. Those should also be, of course, the key criteria for telco NPD ('Voice/Messaging 2.0').