Digital Home and the opportunity in 'Life Data' Management
It's been a busy week briefing various expert speakers for the Telco 2.0 Executive Brainstorm in October. We're spending even more effort in this area to make the 'Mindshare' process really hum. In particular we're asking each presenter to prepare something genuinely new and different. Individually, they will be providing pieces of the jigsaw puzzle. The rest of the pieces reside in the minds of the brainstorming participants, which need stimulation and structure to be collectively unleashed.
Nick Augustinos, a Senior Director at Cisco's IBSG consulting arm and a Board member of the Continua Alliance (an important group worth checking out at the link above) told us that the obvious focus for telcos is in supporting delivery of healthcare services to the home. But there's a bigger prize out there...
Most R&D labs are working on technologies for monitoring the elderly, the chronically ill and the home bound. But his view is that, even putting aside the technical challenges (fault tolerance, QoS), this focus too tactical and simplistic for telcos, and won't generate the sort of returns they should be looking for. (Thierry Zylberberg, Exec VP at France Telecom, will be telling us more about forecast revenues on the 17th Oct).
The bigger opportunity is in offering home healthcare services to all demographic categories, esp young families. He points out that, in the West at least, we've transitioned into a society where we are increasingly storing and sharing our own content and data in and from the 'digital home'. We've started with music, photos, movies, homeworking data, so why can't the home become another access point for healthcare? This presents telcos with a golden opportunity, to become trusted enablers of 'life data' storage and federation.
As more and more people join online social networks, there is significant opportunity to expand these concepts by adding 'telco' value to them. (This is a concept we are currently working on with a number of clients currently, so we fully concur).
Cisco is currently working on concepts taking this to the next logical conclusion, using the potential power of virtual worlds like Second Life as virtual social networks - "everything you wanted to ask your doctor but were afraid to ask..."!
So, Nick will expand on the themes above and get the brainstorm humming with some ideas around: the '21st Century Home GP Visit' for families and the aging independently, Creating communities of interest, leveraging Video as a form of interaction from the home, customized service delivery, Information Management (data management/storage, and services associated with this), and how this all relates to Green Initiatives.
Finally, he'll elaborate on how to blend the virtual with the actual world and what benefits we might expect from doing so.
After Nick we spoke with Volker Binder, a Senior Vice President at Deutsche Telekom who's in charge of their 'Connected Home' initiative and the end-to-end customer experience of its T-Home products ('double play' + IP based services). He said that T-Home are planning a lot of added value features to their online storage product, including better back-up, P2P sharing and 'super-distribution' of personal 'life data' (entertainment and information). But, when we described the focus of the event - the intersection of Home with Health - he got excited: "This is very interesting - we hadn't yet considered integrating healthcare data".
Volker is working up a presentation discussing the practicalities of conceiving, developing and introducing new services for the digi home market.
We spoke also to Luis Carlos Fernandez, Telefonica's E-Health Services Director (he runs their research centre in Granada). They have a number of projects under development:
- A Teleassistance Services Platform (B2C and B2B).
- Virtual Operations: Real time transmission of intervention support in the operating theatre (video, audio, device measurements, etc.)
- A communication and services architecture to support medical professionals in optimizing the use of hospital infrastructure.
And a number of New Projects in the pipeline: Home Hospitalization, Health Channel for Teleassistance, Brain sensors, Deaf Video CallCenter, Indoor Location for teleassisted people, Personal Health Folder for Women, Filtered Information of Clinic Digital History.
Telefonica have been doing considerable work in developing business models around these services. Luis Carlos will share some of their thinking with us at the event.
As we speak to each stimulus presenter we get a sense of what insights they can bring to the event and which will be complementary to the other speakers. Formal powerpoint presentations make up about 25% of the Summit. 75% of the time is spent in structured interactivity with the audience working through our Business Model Innovation Framework. (During the breaks we also get some demos from our exhibitors). Hopefully this makes for good, intensive use of executive time...