Is Online Video commercially viable? new Online Video Market Study
As you'll be aware from previous posts ("How does YouTube make money?" and more BBC i-Player analysis here), we've been researching the Online Video market for a while. We're now pleased to report that our latest essay crisis is over and that we've now published the new 148 page Telco 2.0 Strategy Research Report Online Video Market Study: Options and Opportunities for Distributors in a time of massive disruption. The report identifies in detail the scenarios and strategies that Telcos and other distributors should adopt in the commercially challenged online video market.
Key Report findings:
- Recent industry spats (e.g. Google / YouTube vs PRS) are a symptom of deeper business problems
- 3 competing future market scenarios identified: "Old Order", "Pirate World", "New World Order"
- Online Video Market forecast to grow from $2Bn to $28Bn in 5 years - but still less than 10% of traditional TV and Cinema
- For profitable growth Telecoms Operators need to take an active rather than a passive role in the distribution of online video, learning lessons from the example of FedEx and others in the physical distribution world.
- Current market and variation across national markets
- Business Model Analysis: Hulu Vs YouTube
- Significant changes and trends in content production, aggregation and distribution
- Significant changes and trends in devices and end-user behaviour
- Detail on the scenarios and the likely market evolution
- Consequences of the changes by content genre (movies, music, sport, user-generated, adult)
- Strategies to prosper as the scenarios evolve