It's Meffys time again...

Telco 2.0 is delighted to be deepening its partnership with the Mobile Entertainment Forum. Its Chairman, the superbly provocative Andrew Bud, will be a stimulus speaker at our event in May, and we will be helping with this year's Meffy awards, the "Oscars of the mobile world".

If you feel you have achieved something groundbreaking in the last year, there's still time left to submit an entry: the deadline is 17 April 2009. [Ed. - NOW EXTENDED TO THE 24 APRIL!]

Last year's winners are here, if you're unsure if you measure up. Go on, even the geeky voice developers are in with a chance - last year's best application was the excellent Fring.

The Meffy's aim to celebrate innovation and creativity in the following areas:

  1. Games
  2. Music Service
  3. TV & Video Service
  4. Technology Innovation
  5. Content
  6. Social Networking
  7. Search & Discovery
  8. Ad Campaign
  9. Application
  10. Quality of Experience
  11. Direct-to-Consumer Service
  12. 'Mobile First' Innovation
  13. Business Intelligence
  14. Innovative Business Model
  15. Handsets

So if you read this blog (and work in mobile) and haven't applied yet, there's got to be something you're proud of out of those categories. Especially the ones about video, new business models, business intelligence, ads, and applications.

Of course, what everyone really goes to awards ceremonies for is the dinner; this year's is being held at Floridita in Soho in London on the 23rd of June. Last year's was in Cannes; more than 300 key industry players and nominees came along. And as anyone who has attended other MEF events would probably agree, Andrew Bud and his team usually throw a good party.

Companies interested in entering the awards should visit the MEF website for full details. Entry costs have been frozen from last year and are as follows: £100 per entry for MEF members and £300 for non-members. To buy Meffys tickets: send e-mail to For branded tables contact Renee Harris. For sponsorship opportunities (packages tailored to suit different budgets) contact the MEF.

Here's what one of last year's winners said:

"Winning a Meffy was a real turning point for Flirtomatic.....we had previously been told we were the best kept secret in mobile, but the Meffy got us a heap more visibility. And given the strength of the competition, we still feel lucky to have won it."
(Mark Curtis, CEO, Flirtomatic - 2008 Meffys winner)