Developers - That's where Telco 2.0 comes in...

Ericsson is promoting its Java SDK on YouTube:

Well, it's good to be reminded of the fundamental need for communication. Netscape legend Jamie Zawinski said something similar in a now-classic blog post about groupware, social networks, and contacts management:

But with a groupware product, nobody would ever work on it unless they were getting paid to, because it's just fundamentally not interesting to individuals. So I said, narrow the focus. Your "use case" should be, there's a 22 year old college student living in the dorms. How will this software get him laid? That got me a look like I had just sprouted a third head, but bear with me, because I think that it's not only crude but insightful. "How will this software get my users laid" should be on the minds of anyone writing social software (and these days, almost all software is social software). "Social software" is about making it easy for people to do other things that make them happy: meeting, communicating, and hooking up.
More seriously, we noticed that the voice-over mentions Eric interfacing with different telecoms operators - "how hard can it be?" Anyone with experience of these things would confidently respond - "very hard indeed, and frequently impossible".

We think that bit of the video ought to say "and that's where Telco 2.0 comes in..."