Digital Advertising & Marketing 2.0 - new consumer engagement

The video below* sums up the challenges that the marketing industry faces. How can we create a more valuable connection with the increasingly 'digital generation'?

At the upcoming Telco 2.0 'Executive Brainstorms' (EMEA, 4-5 Nov, London and
AMERICA, 9-10 Dec, Orlando ) we'll be debating in detail this topic with those at the cutting edge, looking in particular at how to turn mobile into a scaleable platform for engagement marketing, and integrate it with online.

* Thanks to Jeff Swystun from DDB for this ref.