Mobile Advertising and Marketing: Text-based Local Search Use Case
We're working on some new "Use Cases" that are detailed worked examples and outline business plans for realistic near-term Telco 2.0 applications.
We'll be publishing them all in a Strategy Report in early 2010, and for our Subscription Customers we are publishing in advance a new "Use Case" for Digital Marketing, including the customer experience and outline business case.
Please see here for more.
Sample Schematic: Outline End-User Experience