Agenda Preview - 9th Telco 2.0 Executive Brainstorm, 28-29 April, London
The next Telco 2.0 EMEA Executive Brainstorm will take place on 28th-29th April at the Grange Hotel in London, with a pre workshop on 'Core Telco 2.0 concepts' on the afternoon of the 27th. Below is a detailed preview of the agenda for our readers. If you would like to book a place, please email us. Early-bird and alumni discounts are available now.
To move the Telco 2.0 debate on from the conceptual use cases shared at the 7th (EMEA) and 8th (AMERICAS) Executive Brainstorms to actionable next steps. Through a combination of sessions on trends and specific market opportunities that feature real examples of Telco 2.0 implementations, the audience will hear and participate in debates about how and where to start on the Telco 2.0 roadmap.
In April we will be looking at:
* Day One, 28th April: Telco 2.0 Roadmap - Strategic Issues for 2010-2011 (inc. Attracting Investment, Mobile Broadband Network Economics, M2M, Customer Data/Privacy, 'Living with Google')
* Day Two (parallel event 1), 29th April: Digital Entertainment 2.0 - Multi-Platform Distribution (inc. online video, TV 2.0, mobile app stores, devices)
* Day Two (parallel event 2), 29th April: Enterprise 2.0 - New Opportunities in Business Services and Wholesale (inc. Enterprise Voice, Advertising & Marketing, Healthcare, Financial Services, Carrier Services)
We will also run a half day afternoon pre-event workshop on 27th April on core Telco 2.0 principles and business model innovation frameworks for those new to our events, or in need of a refresher.
ParticipantsUp to 300 execs responsible for the development and implementation of strategy and new business including but not limited to CxOs, Strategists, Strategic Marketing, Business Development, Technology Architects, ICT product developers from Telcos and Vendors; Managers from the Advertising, Media, Healthcare, Energy and Financial sectors focused on the development of digital and/or mobile functionality into their business practices.
The detailed agenda is below:
Day 0: Pre-Event Telco 2.0 Workshop
This is a hands-on workshop providing:
- Background on the need for business model innovation in the telco industry
- Introduction to the principles of two-sided business models
- Explanation of the potential size of new 'upstream' business
- Identification of the key enablers, barriers and industry initiatives associated with two-sided models
Who Should Participate
Anyone who is attending a Telco 2.0 Brainstorm for the first time or wants a more comprehensive understanding of the principles, as these form the basis of the debate over the following two days.
Day 1: Telco 2.0 Strategic Issues 2010-2011
This is a full day session combining key industry trends and specific Telco 2.0 market opportunities, featuring interactive debates and audience votes.
Session 1: Investment 2.0 - Building Confidence in Telco 2.0
What to Expect
This opening session explores how the industry can innovate with Telco 2.0 in order to replace the dying telco business model and attract investors back to Europe's telcos. It will feature:
- Initial findings from STL Partners' new strategy report, 'From Theory to Practice: the Roadmap to 'two-sided' Telecoms Business Models,' which will be published in full later in 2010
- Insights from both the retail and wholesale telco businesses about the steps they are taking and looking to introduce two-sided business models
- Insights from Fund Managers about how telcos can strengthen their perceived and real values.
Session 2: Mobile Broadband Network Economics - Creating a 2.0 Cost Structure
What to Expect
Mobile Broadband usage has taken off exponentially following the introduction of flat rate and bundled tariffs, faster technologies, such as HSDPA and game-changing devices such as dongles and the iPhone. These new capabilities create potential for new business growth but we are increasingly seeing cheap services delivered on expensive networks, a trend which is unsustainable as illustrated below.
This session will concentrate on the cost side of operating networks and cover the ways in which operators can change their cost structures to better support the Telco 2.0 world. It will include:
- Identification of methods for reducing the cost base including offload, backhaul
- A debate on the value and options for traffic shaping and management - white elephant or
- The rise of managed services and what this means maintaining control of the network
- Whether the cost controls envisaged support or undermine the functionality required for telcos to fully embrace the Telco 2.0 opportunity
For background on Telco 2.0's views on the broadband incentive problem and mobile broadband economics, see:
The broadband incentive problem
iPlayer Nukes Networks
Video, the Achilles Heel of mobile ISPs
Broadband Business Models - Report
Session 3: M2M - Opportunities Beyond Connectivity
What to Expect
M2M has been routinely referenced over the last decade as a possible source of major industry growth when P2P penetration reaches saturation but it has failed to take off to the scale predicted. Recently, there has been more noise around the embedded market - the so-called 'Network of Things' This session will cover:
- Why the time is right for M2M now to fulfil its potential and what the catalysts are
- What barriers remain to widespread take-up including cost of modules and cost of operation
- Which verticals segments have the most potential for telcos in the short and long term; which represent the low hanging fruit
- Real and practical examples of where solutions have been built around M2M that go well beyond connectivity to integrate with business processes much further up the delivery chain.
- New research findings from STL Partners' M2M experts
For background on telco 2.0-style implementations of M2M, see this interview with Maurice Thompson, Director of Verizon Wireless's Open Development initiative (ODI).
Session 4: Customer Data and Privacy - Monetising the Opportunity
What to Expect
When discussing telco assets that could form the basis of new revenue streams, customer data always comes high on the list but using that data to sell to third parties is fraught with dangers and difficulties. This session will examine:
- The possible role(s) for telcos in the information trade and interaction with other stakeholders
- The size of the opportunity
- The issues around targeting and aggregation and whether it is possible to do both
- The risks and rewards associated with being 'custodians' of customer data
- The practicalities and realities of extracting, managing and using the quantities of data involved
And it will feature:
- New research findings from STL Partners' Customer Data and Privacy experts
- Output from the first International Privacy Summit
For more on Customer Data and Privacy from Telco 2.0 see:
Move Networks: Winning With Customer Data
Overview of the first International Privacy Summit
Unlocking the Value of Customer Data - Report
Session 5: Living with Google - Cooperating and Competing
What to Expect
There is no doubt that Google has made a huge impact on the telecoms business and that it is in the business for the long haul. This session has been designed to provide an in-depth and independent analysis of the realties of what Google has already done and where it might steer its mighty submarine in the future. It will feature:
- When and where telcos can cooperate with Google
- When and where telcos can compete with Google and what assets and capabilities they need to do this
- How telcos can avoid losing another core asset as they did with location
- What different strategies have already been employed by telcos in their dealings with Google
- Whether different strategies are necessary for Tier 1 and Tier 2/3 telcos
- Can telcos expect the other major Internet players - Amazon, Apple, Facebook, Skype etc - to develop in a similar way to Google?
New research on Google and telcos from Telco 2.0
Day 2: Parallel Events
Divided into two streams, day 2 provides in-depth analysis of two areas that have the potential to be at the centre of telco 2.0 business development - digital entertainment and enterprise services.
Event A: Digital Entertainment 2.0 - Multi-platform distribution
What to Expect
This day-long event will examine the ways in which fixed and mobile operators are currently involved in the distribution of digital entertainment and the ways in which it should to develop in the value chain for greater value. It will include sessions on critical areas of development, including video and mobile apps, which will define value that entertainment will offer the telco world. Structured in five separate sessions, it also features new research from Telco 2.0's entertainment experts.
Who Should Participate
CxOs, Strategists, Strategic Marketing, Business Development, Technology Architects, ICT Product Developers involved in entertainment-based product and services in the telcos and vendors plus senior managers from the Media, Entertainment and Broadcasting involved in developing new digital businesses.
For background on Telco 2.0's views on digital entertainment, check out:
CDNs and Web Video Dominate the Internet
Amazon versus Akamai
Akamai as a Platform Business
Broadband Video Market Survey
Session 1: Trends in Digital Entertainment
Flat rate data plans and increasingly rich multimedia content are setting the telco and entertainment industries on a collision course. This session will look at the trends in digital entertainment that have already hit the telco and those that are still to come. It will cover:
- Established trends in video - IPTV, VoD, Time Shifting and how these impact of telcos
- New trends in video - HD and 3D - how will telco networks cope?
- The rise of digital publishing and user-generated content
- How telcos can make businesses from entertainment
Session 2: TV 2.0 and the Battle for the Home Hub
Communication from the home to the outside world has always bee the telco's domain. However, with set-top boxes, games consoles and even Digital TVs now acting as hubs with telco capabilities, the telco is facing a changing landscape in its back yard. This session will cover:
- Are connected set-top boxes, games consoles and TVs a threat to the telco's position in the home and its downstream revenue?
- Are the positions of all the players the same or should telcos be looking for partners from broadcasters, games platform providers or media companies.
- Are there upstream revenue opportunities to be gleamed from better wholesale agreements in terms of QoS, customer service, billing?
- How can telcos better package/integrate their voice and messaging services for these other players to build telco value?
Session 3: Online Video Distribution 2.0
Video distribution has changed dramatically and the Internet is the distribution channel of choice for the ever-growing library of user-generated content and of growing appeal for professional content. For the telco this means one thing - increasing demands on network capacity. This session will cover:
- Whether on-line video is commercially viable
- Use cases for how telcos can support and build revenue on data-hungry video services such as HD
- Evolving IPTV business models - on demand, subscription, pay-per-view, free/ad-funded in a in a time and place shifting environment - can advertising support it all and what are the other options?
- What's the relationship between telcos, broadcasters and Content delivery Networks? How can they understand each other better?
- Can telcos have a role in the video distribution upstream sell - recommendation engines, social media, IPTV as a retail platform etc.
Session 4: Mobile App Stores - the Race for Retail
Nothing has made more impact on mobile industry headlines that app stores and Apple'sss in particular. This session will search behind the headlines to look at:
- Whether operators should create their own app stores - what are the pros and cons and are there different strategies for tier 1 and 2 telcos?
- What impact will handset vendor app stores have and what do these mean for operators?
- Other than app stores, what else can operators offer developers?
- Is the API opportunity a realisable one and in what sort of timescale?
Session 5: Securing Revenue with New Devices
On the back of mobile broadband and to a lesser extend M2M, there has come a new type of app-specific connected device around which value propositions are being built. This session will cover:
- The impact of mobile broadband dongles and building revenues on top with pre-pay bundles
- The Kindle experience and potential for e-readers. Where's the business model?
- How do operators stake a claim in a value chain built around linking a service and device, whether it's the iPhone, e-reader or something new?
- With so much data on multiple devices, where will it all the data be stored. Are there opportunities for telcos in storage/cloud either as a churn reducer or revenue generator?
Event B: Enterprise 2.0 - New Opportunities in Wholesale and Enterprise Services
What to Expect
This day-long stream will examine in detail the new enterprise or upstream business development opportunities in a range of key growth areas, including the telecoms itself. Revealing the disproportionate value enterprises can derive from comms-enabled business processes, it will identify the opportunity these upstream businesses offer to telcos and look at the examples of new business models being built by retail, wholesale and carrier services divisions within telcos. Organised in five separate sessions as detailed below, it will also feature new research from STL Partners' 2-sided business model experts.
Who Should Attend
CxOs, Strategists, Strategic Marketing, Business Development, Technology Architects, ICT Product Developers involved in engaging and developing products for upstream customers within the telcos, telco Wholesale and Carrier Services divisions and vendors, plus Senior Managers from the Energy, Healthcare and Financial Services Sectors, Media Planners and Buyers, Advertising Agencies and Brand.
Session 1: Defining and Sizing New Enterprise Market Opportunities
The new enterprise opportunity is beginning to be recognised by telcos as a credible source or new revenue but there is still great confusion over where to start, how to scale and which divisions within telcos should be targeting these markets. It will include:
- Defining and sizing the market including identification of major growth areas that will be covered in later sessions
- Explanations and examples of comms-enabled business processes (CEBP)
- The identification of some of the key assets and functions that are common to multiple upstream customers
- Building appropriate platforms to scale up with the business
For background on Telco 2.0's views on Enterprise 2.0, check out:
What Telcos can Offer for Business Process Optimisation
Convergence of CEBP and Voice 2.0 - Report
Session 2: Growth Sector 1 - Advertising and Marketing Services
Concentrating primarily on Mobile Marketing, one of the hottest topics in the telecoms industry as it represents a significant new business model for telcos. It is often surrounded by hype and talked about in vague terms. This session will given practical guidance on mobile marketing and how opportunities in this space can best be realised. It will identify tangible opportunities and debate issues around key points of engagement between telcos and advertisers. Featuring leading mobile marketing experts it will explore:
- Case study examples of successful and less successful mobile marketing implementations
- Detailed analysis of the key touch points between media owners, media buyers and telcos, including: media planning, media exchange amongst operators, ad booking, campaign management and measurement and metrics
- Use cases from Telco 2.0 and partner companies exploring current and future opportunities in the mobile marketing space
For more on Telco 2.0's views on the Mobile Marketing Opportunity, see:
Text-based Mobile Marketing and Advertising Use Cases
O2 and Buongiorno 2-sided Advertising Case Study
Session 3: Growth Sector 2 - Financial Services
Financial services have provided telcos with a rich new vein of business, particularly in emerging markets, where the reach and ubiquity of the mobile platform have proved irresistible to financial institutions and consumers alike. This session will examine:
- The emergence of telco carrier service platforms as natural enablers of financial services
- Analysis of the models for the integration of financial institutions and telcos to deliver mobile money
- An examination of the relative failure of payment solutions compared to transfers.
- Examples of payment successes and their applicability to Europe
For more background on Financial Services from the Telco 2.0 team, see:
Report - Mobile Payments: Lessons and Leaders
Intersection of MVNOs, Roaming and Money Transfer
Zoompass, a Developed Market MMT Example
African Money Transfer Leaders - M-PESA and Zain - Report
Session 4: Growth Sector 3: Utilities and Healthcare
These two verticals have attracted more attention from telcos over the last couple of years than any others as both markets are being driven by major trends that cry out for the cost and operational efficiencies comms-enabled business processes can provide. In healthcare, an aging populations and increasing number of patients in long term care, mean cost bases are rising and health services are reaching crisis points. The energy sector, on the other hand, is undergoing a fundamental change as it moves to more environmentally friendly solutions. This session will cover:
- The identification and prioritisation of the different areas of activity that fall under the health banner
- The barriers to launch including interoperability, regulation, cultural differences and business models
- The development of smart grid services and the role of telcos
- Output from the Telco 2.0 1st Smart Grid Virtual Summit
- Examples of effective services and business models for both sectors
- Updates on the latest initiatives aimed towards interoperable standards.
For more background on Healthcare 2.0 and Smart Grids from the Telco 2.0 team, see:
Web-telephony Integration for Better Medical Outcomes
Report: Five Use Cases including Smart Grids
Session 5: Growth Sector 4 - Telco 2.0 Wholesale
Easily forgotten amongst the exciting new vertical markets is what could prove to be the largest upstream opportunity of them all - the telecoms market itself. Wholesale and Carrier Services divisions are predicated on inter-telco business and there is every reason to believe that telco 2.0 will enhance and even transform these businesses. It will include:
- The future opportunity in collectively providing multi-modal rich wholesale capabilities
- What additional services can be built on top of existing interconnect and roaming structures
- How should wholesale departments of fixed carriers ramp up capabilities to deal with the mobile broadband off load and backhaul requirements?
(NB: if you would like to book a place, please email us. Early-bird and alumni discounts available now):