Rapid Telco 2.0 Implementation - "Yes, we can!"
One of the questions we are most commonly asked by strategists is how Telco 2.0 business models can be deployed in the face of opposition from IT and other management divisions which claim the technology involved in servicing upstream customers will be too expensive, too disruptive and will take too long to implement. At the 9th Telco 2.0 Executive Brainstorm held in London at the end of April, Infonova's Andrew Thomson offered up one possible solution in a specially arranged session entitled, 'Yes we can! Rapid implementation of Telco 2.0 Business Models.'
The session was created to look at moving from Telco 1.0 to 2.0 with minimum disruption to existing services and Andrew Thomson began by saying that upstream customers genuinely wanted to consume, bundle, and re-use telco services and assets. However, typically, telco IT departments struggled to deal with this, and even worse, telco management was loath to invest in changes to the billing platform. His
The Vital Importance of Multi-Tenancy
He introduced details of Infonova's billing platform, specifically its ability to operate as a multi-tenant platform. Multi-tenancy, he explained, enables telco systems to accept upstream customers as operator-like entities, which could inject their own business rules into the system, use its development APIs, and run their product management independently. The whole system therefore adds up to a modular 'order-to-cash' platform that permits the operator to sell to many upstream customers, while the upstream customers themselves get a wide degree of control of their own order to cash cycle.
Telco 1.5 in 10 weeks
He cited cloud computing, logistics services, and a KPN-like multi-MVNO strategy as early use cases and also identified smart grid, e-health, and other utility services as major markets of the future. He argued that the Infonova system could deliver "Telco 1.5 in 10 weeks", and had the advantage that the deployment of new tenant businesses could be repeated again and again without further software development on the side of the operator. This, he claimed, made the move to Telco 2.0 much more possible in the real world.
A video of Andrew's presentation at Telco 2.0 is here.