Vodafone 360 on Android, iTunes: Now Getting it Right?
Vodafone 360 was meant to be a new, social-network centred approach to managing the customer interface. Unfortunately, it was also bug-ridden and dogged by a lack of clarity of purpose. Now, its availability on Android Market and iTunes may create a strategic opportunity for Vodafone to access more customers. More here.
[Ed - we will be discussing issues raised in this article at the Telco 2.0 AMERICAS (27-28 October, LA) and EMEA (9-10 Nov, London) events, as part of the 'Managing the Co-opetition/Facing up to Facebook' sessions.]