Quick Links to Mobile Broadband 2.0 Videos Online
Mobile Broadband 2.0 videos are now available on-demand of Deutsche Telekom on value drivers, Ericsson on putting customers in control, Alcatel-Lucent on its smart new small cellular radio, and Telco 2.0 analysts on operators' key challeges and public wifi. You'll need to register to watch these videos - there's summaries of all five below, starting with DTAG's presentation.
Deutsche Telekom's '6 Value Levers'
Rainer Deutschmann, SVP Mobile Products, Deutsche Telekom, describes 6 mobile broadband value creation levers for operators and how these can be used to extend their reach with customers and generate increased revenues. Video here.
Implementing Personalised, Interactive Data Pricing
Pricing mobile data effectively is a key current challenge for many telcos. Ericsson's Stefan Hedelius presents a set of innovative real-world examples showing personalised and dynamic mobile data pricing, including case studies for online gaming and street vending machines. Video here.
Radio + Cloud Innovations = Better Coverage + Costs?
Several operators are trialling Alcatel-Lucent's new small, intelligent cellular radio unit called lightRadio. Valerie Layan, VP EMEA Wireless Solutions, presents how it uses cloud-like architecture, and says it can achieve significant power, cost and coverage benefits. Video here.
The Key Challenges for Operators
Telco 2.0's analysis of feedback from the recent Telco 2.0 Executive brainstorms in Palo Alto and London shows a 'ground-shift' in key mobile broadband challenges facing operators. Video here.
Public WiFI - Destroying Mobile Value?
Following Telco 2.0's analysis Public Wifi: Destroying LTE/Mobile Value?, senior Telco 2.0 Analyst Keith McMachon discusses alternative Public WiFi strategies, their application, and impact on '4G'/LTE business models. Video here.