Customer Experience: Using Facebook as your Telco Portal

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Here's a 5 minute video on Russian operator MTS's and Roox's 'world-first' innovation - a personalised portal on Facebook that allows customers to interrogate their balance and change tariff plan for example.

In this concise interview, Pavel Roytberg, Internet Services Director MTS, and Andrey Belevtsev, CEO Roox, explain how the innovation works and helps telcos 'go to where the customers are' - Facebook. See also our recent analysis Facebook: really 'worth' $30 billion max - $100 billion is hype and Facing up to Facebook. We'll also be looking at Customer Experience in more depth at the Americas (5th-6th October, New York) and EMEA (9th-10th November, London) Brainstorms.