The BlackBerry that wasn't; is it industrial design or service design?

A BlackBerry design concept from 2009 has been leaked and divides opinion at Telco 2.0.

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Perhaps the really interesting question is whether the state-of-2009 BlackBerry OS, hardware, and service experience would have benefited that much from more exciting industrial design. After all, a very big chunk of the iPhone's appeal has been concentrated in the software and in the supporting cast of iTunes features and services.

While other vendors (naming no names) came up with some very complex streaming models, Apple concentrated on keeping your content in sync between different devices and making sure you could get it from any of them to any playback device that might be hanging around. Not many users know what Multicast-DNS Service Discovery is, and a lot of network engineers hate it for various reasons, but they do like having all their stuff on their Mac on their iPhone.

And it's not as if the Bold 9900 isn't a pretty handsome chunk of shiny. Is RIM's real problem service design rather than industrial design?