Digital platform strategy: how Google, Apple and Amazon keep winning

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We've just published an extract from our new strategy report 'A Practical Guide to Implementing Telco 2.0' (of which Part 1 is now available) which shows key lessons for telcos from the internet players' 'platform strategies'.

As background, we find that many telcos traditionally think of every new service as a profitable new revenue source, and create services in silos with little thought for the total customer experience and overall creation of value. In contrast, the big internet and tech players typically build their future offerings as part of an integrated strategy to raise the overall value of their platforms. For more see, please the extract here.

Generic telco strategies of cost reduction and growth will benefit from a 'platform strategy' approach
platform image sep 2012.png