Digital Entertainment: What Gets Measured Gets Money

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For mobile entertainment services to generate revenues commensurate to the attention they receive, the industry needs to improve 'discovery' tools, create more effective creative inventory, and deliver proof of its effectiveness. Our summary of the Digital Entertainment 2.0 session at the Silicon Valley brainstorm 'Digital Entertainment: What Gets Measured Gets Money' is now on our research portal.

Practical steps to deliver better consumer experiences in digital services (including service 'discovery'), the Digital Economy overall, Digital Commerce and the Internet of Things will also be explored in depth at the EMEA Executive Brainstorm in London, 5-6 June, 2013. Please email or call +44 207 247 5003 to find out more.

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