Facebook Home: what is the impact?

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Facebook has launched 'Facebook Home', technically a shell around the Android OS, that in theory creates valuable new advertising inventory on the screens of users' phones. What will its impact be in practice for Facebook, and on Google, mobile operators, and other device manufacturers?

Our new analysis on Facebook Home is now on our research portal, and we'll be discussing these issues further at our Brainstorms in London, 5-6 June, and Dubai, 12-13 November. Call +44 (0) 207 247 5003 or email contact@telco2.net to find out more.

Facebook Home - Screen Shots

facebook home image 1 april 2013.png