Telefonica UK's new vision and the role of Customer Data
Here's a presentation from James Morgan, Telefonica UK's head of information strategy for business intelligence. It's well worth a few minutes of your time, especially if you're interested in how to define the policies and terms of business around the re-use of customer data.
The most interesting thing, though, is Telefonica UK's articulation of its new 'vision': "To be The Most Trusted Provider of Brilliant Digital Experiences". This is very much in line with Orange Group's proposition and a direction that most mobile operators are heading towards, as their businesses evolve.
In the presentation James says:
"We are on a Transformation journey and arguably, our customer data is as big an asset as our brand. Our biggest opportunity to grow our business is to leverage information to delight our customers, putting them at the heart of everything we do."Readers of Telco 2.0 will know that for the last 4 years we've been saying operators should be focusing on just this. So, it's nice to see them starting to do so...
The slides are available here. Don't worry - they're not all like this one.