Mobile Wallets: Time for a Rethink
The 'Mobile/Digital Wallet' needs to evolve to support authentication, search and discovery, as well as payments, vouchers, tickets and loyalty programmes. Moreover, consumers will want to be able to tailor the functionality of this "commerce assistant" or "commerce agent" to fit with their own interests and preferences.
This was a key finding of the Digital Commerce 2.0 Executive Brainstorm, 20 March 2013, part of the New Digital Economics Silicon Valley event - our full report and analysis can be found here. We'll be looking further at the practical actions needed to make M-Commerce a reality at the EMEA Brainstorm in London, 5th-6th June 2013. Please email email@example.com or call +44 207 247 5003 for more.