Can HTML5 trigger a telco comeback in digital commerce?
The growth of the internet giants and their associated success in mobile with appstores has resulted in telcos being largely shut out of consumer digital services and digital commerce.
STL Partners is conducting research with Buongiorno! to explore whether recent technological developments will result in a shift in power away from the 'app economy'.
Such developments include:
- More powerful smartphones with larger screens capable of delivering a good mobile web experience
- Faster (3G and 4G) networks that can deliver web content to mobile devices
- The latest incarnation of HTML being built specifically for the mobile
- Stronger web search capabilities on mobile devices
If the internet on mobile begins to more closely resemble that on fixed networks and devices, it begs the question whether mobile operators can play a bigger role in the digital commerce value chain?
As part of the research into this topic, STL Partners is conducting a survey with industry participants. It will take only 5 minutes to complete and the report resulting from this and other analysis will be sent to all participants.
Click here to participate.