Digital Commerce 2.0: Disrupting the Californian Giants
Amazon, Google, Apple, eBay/PayPal and Facebook are the big five brokers of digital commerce. But the disruption caused by the rise of mass-market smartphones, and the personal data they generate, means the medium-term leadership of these California-based companies is not assured. Each of them has weaknesses that could hinder their progress towards securing a strong strategic position in the new Digital Commerce 2.0 marketplace, and render them potentially vulnerable to competition from telcos, banks and/or start-ups.
Read an excerpt from our new briefing Digital Commerce 2.0: Disrupting the Californian Giants here, and join us at Digital Arabia, 11-13th November, Dubai to explore digital commerce opportunities in the MENA region.