Innovations: Customer Experience, Analytics, Smart Grid, M-Commerce and Monetising Content
The Innovation Souq! at Digital Arabia in Dubai next week (11th-13th November) has a fascinating line up of demos of innovations by innovators from across the digital ecosystem. We're really looking forward to seeing these short, sharp demonstrations - the rules are that they have to be real innovations that can be applied now. We've also got a fantastic group of participants lined up to see them. [Ed: If you haven't booked yet there are a few spaces left - email firstname.lastname@example.org or call +44 20 7247 5003 ASAP. ]
There's such a broad range of innovations on display that it's hard to categorise without doing some a dis-service as many cover more than one area of innovation. However, the main themes we anticipate are:
- Customer Experience: Accenture will show 'Call Centre 2.0', showing analytics in action enhancing real time customer experience; Intel are showing Communications-Enabled Video Conferencing, enhancing conferencing with APIs; and ZangBeZang are demoing 'Customer Engagement 2.0'.
- Building on the Data Analytics and Smartgrid themes, IBM are demonstrating city traffic data analysis, and Ericsson 'Enabling the Smart Grid', enabling enterprises such as utilities to use network capabilities to drive third-party innovations.
- In M-Commerce, Etisalat are demo-ing Mobile-Id-as-a-Service, and Mobile 'Point of Sale' (M-Pos) innovations, while 5th Tier's CEO Tanya Field (ex-O2) is showing Mobile Advertising and Mobile-Id-as-a-Service. Turkey's Tmob are showing Mobile Wallet 2.0, Minutrade 'mobile as a loyalty currency', and Mastercard in-content web payments.
- Relating to Monetising Content, Etisalat are also showing 'TV Monetisation 2.0', and ex-Rovio COO (Angry Bird, also ex-CEO Tele2 and C-level in Sonera, TeliaSonera and Wataniya) Harri Koponen is demonstrating NPTV's cloud-based real-time interactive video.