Repremiumization: The dangerous self-deception at work in European Telcos
We've just published a new research paper 'Repremiumization: The dangerous self-deception at work in European Telcos'. As several operators in Europe downsize their Telco 2.0 Digital Services activity, some are seeking to reframe the Piper strategy as a premium-priced differentiation play based on network quality. This report argues this is deluded and dangerous - a Piper strategy is viable but only by developing cost-leadership in a commodity market.
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