Connecting Brands with Customers: How leading operators are building sustainable advertising businesses

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We've just published a new research paper 'Connecting Brands with Customers: How leading operators are building sustainable advertising businesses'. There has never been a better time for telcos to establish a profitable role as a market enabler in the mobile advertising ecosystem. STL Partners analyses how 3 telcos - Sprint, Turkcell and SingTel - lead the way in leveraging permission-based subscriber data and highlights the role that each has chosen to perform. The report assesses each company's strategy and execution, outlines the core reasons for their success, and identifies 6 ways in which telcos can accelerate time to market with advertising and marketing solutions.

The report is part of the Foundation 2.0 service, Executive Briefing Service, Dealing with Disruption Stream and Telco 2.0 Transformation Stream and you can read an excerpt of the report here.

For more information on any of our services, please email contact@telco2.net or call +44 207 247 5003.

Extract chart from the report:

connecting brands fig 1.png