Google/Telcos' RCS: Dark Horse or Dead Horse?
Can leading telcos and Google build a strong enough messaging proposition to take on Facebook, WeChat, WhatsApp et al? Our latest report, "Google/Telcos' RCS: Dark Horse or Dead Horse?" investigates.
Mobile messaging is fast becoming a key platform for digital commerce, mounting a challenge to Google Search, Amazon's Marketplace and other two-sided platforms. As Facebook gears up to take advantage of this opportunity, some of the world's largest telcos are working with Google to develop and deploy multimedia communications services that will work across networks and will replace SMS. But will it be too little, too late?
This report is part of our Dealing with Disruption stream and you can read an extract here.
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