Webinar - which operator growth strategies are viable in 2017 and beyond?

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STL Partners Webinar - Which operator growth strategies are viable in 2017 and beyond?
Tuesday, Mar 28, 2017, 2:00pm - 2:30pm (BST)

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Global telecoms growth has slowed since 2009, but some operators have enjoyed compound annual growth rates of up to 25% over this period. Join Chris Barraclough, Partner and Chief Strategist at STL Partners, for an in-depth look at telecoms operator growth strategies.

Based on our analysis of 68 individual operators, Chris will explore how telecoms operator growth levels are changing, outline eight telco growth strategies deployed between 2009 and 2016, and evaluate which of these strategies will deliver the best results in 2017 and beyond.

The end of meteoric telecommunications services' growth

For those that have been part of the telecommunications industry over the last 20 years it has been a wonderful ride. Extraordinary growth in fixed-line telecommunications from 1998-2001, as the internet developed, was followed by the explosion in mobile from 2002-2009.

Since 2009, things have been rather different in most markets. Indeed, as the figure below shows, aggregate annual growth from the sixty-eight operators in our group has fallen from over 5% in 2011 to a steady 2-3% from 2013 onwards with no signs of a strong rebound on the horizon.

Aggregate revenue and growth rate for the sixty-eight players, 2009-2016

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Source: Company accounts; STL Partners analysis

Some regional differences but growth is slowing for operators everywhere

Operators in Europe and other mature slow-growth markets have focused on building operations in faster growth regions - Telenor, Vodafone, Telefonica, Deutsche Telekom, Orange and others have all expanded into 'developing' markets. The problem is that these developing markets have matured fast from a telecommunications perspective and, although operators hope that growing wealth will translate into higher telecommunications spend, there is little evidence that this is happening in a meaningful way - see the figure below. It seems that, once low ARPUs have been established in a developing market, intense competition makes raising prices difficult even if mobile broadband demand is rising fast.

Revenue split and growth rates by region, 2009-2016

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Source: Company accounts; STL Partners analysis

It is worth noting that the figure above reflects where operators are headquartered so, for example, Europe (at a steady -2% growth rate over the period) contains the revenues generated in other markets by the multi-national operators mentioned above. This is true in other markets too. So, for example, Asia-Pacific would include the revenues from Sprint as it is owned by Softbank which is headquartered in Japan.

Nevertheless, because well over 80% of revenues generated in each region are from operators headquartered there, STL Partners is confident that these regional splits and growth rates are relatively accurate and show that all regions have slowed substantially and are now operating in the -2% to 5% per year growth range.

To join us for this 30 minute webinar on Thursday 28th March, please register here.

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Chris Barraclough, Partner and Chief Strategist

MD and consulting lead for STL and key report author. 20 years' experience in strategy, marketing and finance; 12 years in TMT. During this time, he has worked extensively in both the wired and wireless sectors, including stints as Marketing Director at MCI WorldCom UK and Orange Group. He specialises in strategic analysis and proposition development and has developed strategies for new products, services and businesses for several operators and vendor companies in the UK and across EMEA and North America. Additional consulting experience with Bain, Gemini Consulting, Cambrian, Oxford Strategic Marketing, Burlington. MA, Oxford University.