The Mobile Apps 2.0 Agenda, designed for those at the cutting edge of developing, distributing and marketing apps, covers: Best-App Store Strategies and Business Models; Marketing, Merchandising and Monetising apps; and Future Mobile Industry Requirements; Connected TV’s; and Out Appling Apple.
Mobile Apps 2.0 is a dedicated stream at our New Digital Economics Executive Brainstorms in Palo Alto - April 5-6, London - May 11-12, Singapore - 22-23 June 2011), and a key focus for Telco 2.0’s Research Programme.
Here is the Mobile Apps 2.0 agenda in detail, covering our key hypotheses and questions for industry strategists, marketing, commercial and technical leaders developing or assessing strategies in the Mobile App ecosystem, and including details of the Mobile App 2.0 Executive Brainstorm sessions and planned research outputs in the Telco 2.0 Apps and Appstores research stream.
Introduction - The Explosive Growth of Apps
The Apple App Store has been a key component in the growth of the ‘mobile internet’ over the last two years. It has provided a single location for iPhone users to download, and developers and brands to distribute, applications and content. Since Apple set the benchmark, other players - device manufacturers (e.g. Nokia on mobile, Acer on the laptop), operators (e.g. Vodafone), industry bodies (e.g. WAC) and independent players (e.g. GetJar) - have all entered the mobile content and the app store market in earnest. Consumption and use of mobile content and mobile apps has continued to grow but, fortunes for individual app stores and different players in the ecosystem, have been mixed. Despite the odd blockbuster (think Angry Birds), few developers make much money from applications that are not developed for a fee (for example for a brand). Similarly, analysts are agreed that none of the independent app stores are making money.
At the same time, there is increasing emphasis on tablets and connected TVs as new sources of growth for applications with strong belief from many that there is a need for an integrated experience between the mobile, the tablet and the TV.
Recent Telco 2.0 Analysis in this area includes:
Mobile Apps 2.0 Objectives
In the Mobile Apps 2.0 sessions at the H1 2011 Brainstorms, we will be exploring where areas of opportunity for CSPs exist, and how to create value with and from the mobile App ecosystem.
We will also be looking at the interaction between Apps and other elements of the Telco 2.0 agenda, notably developer communities, subscriber data, and Augmented Reality.
In addition, in our Apps and Appstore research programme, we will be analysing and benchmarking the most successful and innovative strategies, particularly among CSPs.
There are three Sessions in the morning of the Mobile Apps 2.0 stream:
- Session 1: Best App Store Strategies & Biz Models;
- Session 2: Marketing, Merchandising & Monetising Apps;
- Session 3: Industry Requirements for future success.
The Mobile Apps 2.0 stream then joins the related afternoon plenary sessions on ‘The Connected Home’, and ‘Out-Appling Apple’, (we will post more on these soon) and In the evening there is a special AppCircus developer showcase/forum
and a major networking event.
You can register now online by following the links in this article, or alternatively, please contact us on +44 (0) 207 247 5003 or email us at email@example.com.
The rest of this article details the sessions and outlines our planned research outputs.
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