Customer Data and Privacy 2.0 - Telco Goldmine?
Key to many of the value-added services opportunities presented by the ‘two-sided’ telecoms business model, the presentations on customer data and privacy were some of the most inspiring and intriguing of those at the Telco 2.0 AMERICA Executive Brainstorm in Orlando in December and the EMEA Brainstorm in London in November. It is also the focus of the Privacy 2.0 Forum in February 2010. Below are videos and analysis of presentations on:
- whether Telcos could be the bankers of the information economy, by Marc Davis, Partner, Invention Arts and former Chief Scientist at Yahoo! Mobile
- the opportunity in the US and globally, and technical solutions for operators to give customers the ability to control and interact with their ‘digital self’, by Cody Bowman, Head of Business Solutions at Telco 2.0 Partners Nokia Siemens Networks (NSN)
- the four steps for operators to unlock the value of customer data, by Paul Magelli, Head of Subscriber Data Management, NSN
Telcos: the bankers of the information economy?
‘Personal data is hot’ said Marc Davis, Partner, Invention Arts, and former Chief Scientist at Yahoo! Mobile. Marc practices ‘invention by design’, identifying technological investment opportunities 5-7 years out and designing IP for them.
He drew the analogy that user data is the “broken currency of the information economy” and is not yet managed or traded like money. He said that the first companies to build the institutions for trading information currency will be ‘big winners’. Could this be a profitable role for telecoms operators?
No shortage of demand
Many commercial and government institutions want to access and use this data, and privacy is an increasing concern for customers. Telcos, along with internet companies and others such as financial services institutions, are contenders in this space. But do they have the right approach to succeed?To share this article easily, please click: