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Introduction

The 8th Telco 2.0™ Executive Brainstorm will be held on 9-10 December 2009 at Peabody Orlando, Florida, USA. It is based on the output of our 6th and 7th Executive Brainstorms held in Nice and London earlier in 2009, and new market research and analysis from the Telco 2.0™ Initiative.

"93% of strategy execs said that exploring new business models is as important in this current economic climate as cutting costs and retaining customers."
Telco 2.0™ Participant Survey, May 2009

The Telco 2.0™ Initiative focuses on Business Model Innovation for the Digital Economy. See Manifesto and Blog for more.

December Event Focus

• Reducing Friction in the Digital Economy: Exploiting new telecoms capabilities. Industry next steps towards realizing the $350bn 'two-sided' telecoms market opportunity.

Event Agenda

• Day One (9^th Dec) – The Digital Consumer
  Strategy & Finance 2.0 – Business Model Innovation & Shareholder Value; Media 2.0 – Digital distribution in a 'Pirate World'; Consumer Services 2.0 – Engaging with the 'digital generation'; Customer Data 2.0: Telco goldmine?; Digital Advertising 2.0 – Services for 'customer-centric marketing'; Mobile Money 2.0: Strategies for Mature Markets;

• Day Two (10^th Dec) – The Digital Enterprise
  Internet Access 2.0 – Addressing the Mobile Broadband Capacity Crunch; Voice & Messaging 2.0 Comms Enabled Business Processes; M2M 2.0 – Opportunities in mHealth; Cloud Computing 2.0 – the role for telcos; APIs 2.0 – Models for monetisation; Details

Unique Interactive Format

Telco 2.0's unique interactive format, called "Mindshare", gathers together representatives from across the telecoms, media, internet and technology sectors to explore opportunities to exploit telecoms assets and capabilities to grow business in the digital economy. It is run as a large scale structured brainstorm comprising roughly: 30% Stimulus presentations; 22% Interactive brainstorming with peers; 13% Panel discussions; 35% Networking.

Participants

Up to 200 specially invited senior execs from across the telecoms, media, internet and enterprise technology sectors.

Stimulus Presenters

The Telco 2.0 series of Brainstorms attracts the leading minds and industry figures in the TMT sector. In addition to Telco 2.0 analysts there will be over 40 presenters and panelists to stimulate the brainstorm. Stimulus presenters currently include the following (watch this space for updates):

Marco Argenti Vice President, Media & Games, Nokia	Peter Tortorici CEO, GroupM Entertainment Worldwide	Maurice Thompson Director, Business Development / Solutions, Verizon Wireless	Joe Weinman, VP, Strategy and Business Development, AT&T Business Solutions
Kevin Yen Director Strategic Partnerships, You Tube	Russ McGuire Vice President, Strategy, Sprint	Eric Elia VP of Professional Services, Brightcove	Eric Klinker CEO, Bit Torrent
Steve Zimba CMO, C-Beyond	Marc Davis Partner, Invention Arts	Ilja Laurs CEO, Getjar	Ken Figeuredo Principal, Ventura
Stephen Becker, Vice President, Sprint Wholesale Business Development	Andrew Bud Chairman, Mobile Entertainment Forum	Sanjay Jhawar, Partner, Ideas & Plans	Eric McCabe, Partner, Ideas & Plans
Kevin Johnson Worldwide Director, Digital Enterprise Group, Intel	Simon Torrance CEO & Founder, STL Partners, Telco 2.0 Initiative	Chris Barraclough MD & Founder, STL Partners, Telco 2.0 Initiative	Dean Bubley CEO, Disruptive Analysis; Associate, Telco 2.0 Initiative
Thomas Rambold CEO, DESS, Associate, Telco 2.0 Initiative	David Boardman Vice President and General Manager, Atigeo	Mikki Nasch Executive VP, Sense Networks	Maribel Lopez Founder, Lopez Research
Rick Cnossen President, Continua Health Alliance	Thomas Howe CEO, The Thomas Howe Company	Andreas Koch Senior Director Service Provider Marketing and Strategy, Juniper Networks	David McNierney Solution Executive, SAP
Irv Shapiro CEO, Ifbyphone	Pankaj Asundi Vice President, Media and Content, Ericsson	Scott Adler Vice President Sales & Marketing, Amdocs Interactive	Sharon Martin Founder and CEO, Result Network
Rodger Desai CEO, Payfone	David Lang President, North America, Mindshare Entertainment

Previous stimulus presenters include:

Werner Vogels CTO, Amazon	Sanjiv Ahuja Former CEO, Orange	Rory Sutherland Vice Chairman, Ogilvy Group	Simon Wright CEO, Virgin Entertainment Group
Kevin Peters Executive VP: Global Network Operations, AT&T	Matt Bross Group CTO, BT; CEO, BT Innovate	Anssi Vanjoki EVP Markets, Nokia	Albert Hitchcock Global CIO, Vodafone
Richard D Titus Controller Future Media, BBC	Ed Wray Chairman, Betfair	Jonathan Dann Executive Director, JP Morgan

See May 2009 speakers here.

Additional Features

• TelecomTV coverage: The event will be recorded, edited and the content available on-demand after the event. Some of it will be broadcast live via a webcast.
• New Research: new Telco 2.0 analysis will be released at the event.
• Pre and Post Event coverage: Previews and reviews via web TV, newsletter and blog sent to 60,000+ execs worldwide.
• Networking:Advanced programme of social and business networking

"In times of fundamental change, it's important to have a considered and interactive debate about where we're going, with thought leaders and innovators from across different industries globally. The Telco 2.0 Executive Brainstorm series provides this and challenges senior execs to think more creatively about their business models and capabilities." Matt Bross, Group CTO, BT; CEO, BT Innovate

Lead Partners

TM Forum, Telecom TV, Broadband Stakeholders Group.