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Based on landmark research
Agenda Day 1: Telco 2.0 Roadmap -
Strategic Issues for 2010-2011
This is a full day of large-scale interactive brainstorming, combining new research and analysis from the Telco 2.0 team, specially prepared stimulus presentations from industry leaders, panel discussions, small group debates and audience voting. It is facilitated by Simon Torrance, CEO, Telco 2.0 Initiative.
Who Should Participate
Those responsible for the development and implementation of strategy and new business including but not limited to CxOs, Strategists, Strategic Marketing, Business Development, Technology Architects, ICT product developers from Telcos and Vendors.
0830-0900: Welcome
0900-1030: Investment 2.0 - Building Confidence in
Telecoms
- Initial findings from STL Partners’ new strategy report, ‘From Theory to Practice: the Roadmap to ‘two-sided’ Telecoms Business Models,’ which will be published in full later in 2010
- Best practice examples of business model development from retail and wholesale
- Insights from Investment Analysts and Fund Managers about how telcos can strengthen their perceived and real values.
Speakers include:
- Chris Barraclough, Managing Director STL Partners/Telco 2.0 Initiative
- Richard Kramer, Managing Director, Arete Research
- Jonathan Dann, Managing Director, European Telecoms Barclays Capital
Telco 2.0 background reading:
Nice assets, but where’s the business model?
Investors now rating telcos as ‘utilities’. What to do?
1030-1100: Break
1100-1300: Customer Data and Privacy - Monetising the Opportunity
- Identifying the possible role(s) for telcos in the information trade and interaction with other stakeholders
- Calculating he size of the opportunity
- Assessment of the issues around targeting and aggregation and whether it is possible to do both
- Discussion o the risks and rewards associated with being ‘custodians’ of customer data
- Examination of the practicalities and realities of extracting, managing and using the quantities of data involved
And it will feature:
- New research findings from STL Partners’ Customer Data and Privacy experts
- Output from the first International Privacy Summit
Speakers include:
- Phil Laidler, Director, STL Partners, Telco 2.0 Initiative
- Paul Magelli, Head of Customer Insights, Nokia Siemens Networks
- Tanya Field, Director, Mobile Data Group, Telefonica O2
Telco 2.0 background reading:
Move Networks Winning With Customer Data
Overview of the first International Privacy Summit
Unlocking the Value of Customer Data Report
1300-1400: Lunch
1400-1445: Internet Innovators
- Case study presentations from companies using Internet technology to challenge and change traditional views of telecoms.
Speakers include:
- Fenando Nunez Mendoza, Chief Executive Officer, FonYou
- Christopher Dean, Chief Strategy Officer, Skype
Telco 2.0 background reading:
China’s Monster ‘Facebook’ QQ: coming to a screen near you
Twitt-o-nomics: Can Twitter ever make money?
1445-1600: Mobile Broadband Network Economics - Invest in Business Models or Technology?
- Identification of methods for reducing the cost base including: offload, backhaul, compression and policy-based control of traffic flows
- Can new business models "move the needle" enough to defray the extra costs of network upgrade?
- Consideration of the role of "managed service" aspects such as managed offload, CDNs or video content aggregation and compression
- A debate on the value and options for traffic shaping and management - white elephant or industry saviour?
- Whether the cost controls envisaged support or undermine the functionality required for telcos to fully embrace the Telco 2.0 opportunity
Speakers include:
- Dean Bubley, Senior Associate, Telco 2.0 Initiative
- Johan Wickman, Head of R&D, Business Area Mobility, TeliaSonera.
- Dan Kirk, Director, Value Partners
- Eddie Chan, Global Head of Efficiency, Nokia Siemens Networks Consulting
- Andrew Bud, Chairman, mBlox
Telco 2.0 background reading:
The broadband incentive problem
iPlayer Nukes Networks
Video the Achilles Heel of mobile ISPs
Broadband Business Models Report
1600-1630: Coffee break
1630-1815: Living with Google: Where to Cooperate; Where to Compete
- What different cooperation and competition strategies have already been employed by telcos in their dealings with Google?
- When and where telcos can compete with Google and what assets and capabilities they need to do this?
- How can telcos avoid losing the value of another core asset as they did with location?
- Are different strategies necessary for Tier 1 and Tier 2/3 telcos?
- Can telcos expect the other major Internet players – Amazon, Apple, Facebook, Skype etc – to develop in a similar way to Google?
- Includes new research on Google and telcos from Telco 2.0
Speakers include:
- Chris Barraclough, Managing Director STL Partners/Telco 2.0 Initiative
- Dana Porter, Global marketing Director, Amdocs Interactive
- Rainer Deutschmann, Senior Vice President Mobile Products, Deutsche Telekom
- Pieter Knook, Director of Internet Services at Vodafone Group
- Marcus Lannerbro, Head of Marketing Multimedia, Ericsson
Telco 2.0 background reading:
How to Deal with Google report
How Google Makes Money From YouTube report
How YouTube Makes Money
1815 – 1830: Yes we can! Rapid Implementation of ‘Telco 2.0’ Business Models
How to move from 1.0 to 2.0 without disrupting legacy systems and processes
- Andrew Thomson, Vice President, Infonova Solutions