Day 2 - Exploring Revenue Opportunities

08:30 Warm Up

09:00 Content Distribution 2.0: Broadband Video - how to fix a broken value chain?

Demand for internet video is exploding. This is putting significant stress on the current fixed and mobile distribution business model. Infrastructure investments and operating costs required to meet demand are growing faster than revenues. The strategic choices facing Operators are: 1) charge consumers more when they expect to pay less, 2) risk upsetting content providers and users by throttling bandwidth, and 3) unlock new revenues to support investment and cover operating costs by creating new valuable digital distribution services for the video content industry.

Key Session Topics

• Summary of new Telco 2.0™ research report: "Online Video Market Study: Options and Opportunities for Distributors in a time of massive disruption"
• What are the most valuable new digital distribution services for Telcos to create?
• What is the business model for these services – who are the potential buyers and what are priority opportunity areas?
• What progress has been made in new business models for video distribution – including FTTH deployment, content-delivery networks, and P2P?
• Preliminary results of UK cross-carrier trial of 'Sender-Pays-Data' model in mobile wholesale
• How the TM Forum's IPsphere programme can support video distribution

Presenters and Panellists

• Richard D Titus, Controller Future Media, BBC
• Trudy Norris-Grey, Managing Director Transformation and Strategy, BT Wholesale
• Scott Shoaf, Director of Strategy and Planning, Juniper Networks
• Andrew Bud, Chairman, Mobile Entertainment Forum
• Ibrahim Gedeon, CTO, Telus
• Alan Patrick, Associate, Telco 2.0™ Initiative

10:45 Break

11:15 Enterprise Services 2.0: Telco-Enabled Business Processes

Enterprises are rapidly extending their use of the internet and mobile to promote, sell, deliver and support their products and services and manage their customer and supplier relationships. However, companies involved in the ‘digital economy’ still face substantial challenges in doing business effectively and efficiently. Telcos have a unique mix of assets (user data, voice and messaging, data and connectivity capabilities) that can be re-configured into platform-based services to help reduce the friction in everyday enterprise business processes: Identity, Authentication and Security , Marketing and Advertising , Digital Content Distribution , Offline Logistics, Transactions (billing and payments), Customer Care. Research from the Telco 2.0™ team has identified significant potential market demand for these services which could generate new profitable growth opportunities and increase the value of the telecoms industry to investors and government.

Key Session Topics

• What assets should operators be leveraging to help Enterprises?
• What would a platform to support improved customer relationships for Enterprises look like?
• What ecosystem is needed to deliver telco Platform Services to Enterprises?
• Best practice Case Studies and Use Cases (leveraging customer data and telco APIs)
• Cutting-edge developments in Voice-Web integration

Presenters and Panellists

• Werner Vogels, CTO, Amazon
• Thomas Howe, CEO, Jaduka
• Joe Hogan, CTO, Openet
• Laurence Galligo, VP Communication Global Business EMEA, Oracle
• Glenda Akers, Senior Vice President, Telecommunications, SAP
• JP Rangaswami, Managing Director, Strategy, BT Design (tbc)

13:00 Lunch

14:15 Pilot 2.0: How to quickly activate new Telco 2.0 business models using legacy systems

Sometimes new business models feel too complicated to undertake. However, new methods and technologies are enabling operators to trial new business models without having to change their existing systems or processes. This session takes, as an example, a key Telco 2.0 'use case' that combines video distribution, advertising and customer data, and shows how operators could activate it fast.

Presenters/Panelists:

• Simon Torrance, CEO, Telco 2.0™ Initiative
• Andrew Thomson, VP Global Solutions, Infonova

14:35 Technical Architecture 2.0: On-Demand – Networks & OSS/BSS, User Profiles & Preferences, Enabling Services

The implementation of new ‘Two-Sided’ Telecoms Business Models has major consequences on telco network architecture. Perhaps most importantly, data from separate internal silos needs to be aggregated and synthesised to provide valuable information on a real-time basis. Key process interfaces that enable new services must be made available to external parties securely and on-demand. Network and IT functions must start collaborating.and function as a single entity. Operators need to migrate to a workable architecture quickly and efficiently, vendors have to support this direction with relevant new product offerings and strategies.

Key Session Topics

• What are the implications of adopting Two-Sided Telecoms business models on Telco technical architecture?
• What does the roadmap to a Telco 2.0 Architecture look like?
• As the network becomes more intelligent to support smart phones and App Stores, what are most important Telco investments?
• What are the priority areas for transformation to enable new services?
• Why are user profiles so important for telcos?

Presenters and Panellists

• Werner Vogels, CTO, Amazon
• Richard Mishra, Director Strategy & Standards, Amdocs
• Alireza Mahmoodshahi, CTO, Colt
• Paul Magelli, Head of Subscriber Data Management, Nokia Siemens Networks
• Michel Burger, Head of Service Architecture, Vodafone Group Services
• Moderator: Thomas Rambold, CEO, DESS, Associate, Telco 2.0™ Initiative

16:10 Break

16:30 Open APIs 2.0: A new commercial model – for device, network, back office and 3rd parties

Platform-based Two-Sided Business Models need APIs to enable 'upstream' customers to use Telco assets and processes. There are a huge variety of APIs and enablers being developed in the market by Industry bodies (GSMA, TM Forum, OMTP, MEF) and by individual players (Vodafone Betavine, Orange Partners, Telefonica O2 Litmus) and by consortia (Vodafone/ChinaMobile/Softbank JIL). But what is the commercial strategy that underpins these API programmes? What needs to be done to ensure that APIs are valuable for upstream customers (developers, merchants, advertisers, governments) and profitable for operators?

Key Session Topics

• Summary of new Telco 2.0™ study: "Draft Commercial Framework for industry-wide Telco APIs"
• What are the real needs of key upstream organisations and industries
• What is the best approach to implement a unified set of telco industry APIs?
• How can developer communities be best served by operators – what ecosystem is needed?
• What can we learn from the success of developer programmes in the IT industry?

Presenters and Panellists

• Karl Bream, Head Of Corporate Strategic Marketing, Alcatel-Lucent
• Richard D Titus, Controller Future Media, BBC
• Andrew Bud, Chairman, Mobile Entertainment Forum
• Nicolas de Cordes, SVP Corporate Strategy, Orange-FT Group
• Keith Willetts, Chairman, TM Forum
• Kevin Smith, Vodafone R&D and GSMA One API Project Leader
• Moderator: Chris Barraclough, MD, Telco 2.0™ Initiative

18:15 Gala Drinks Reception