Telco 2.0™ Executive Brainstorm
Reducing Friction in the Digital Economy
Telco 2.0™ Event
Telco 2.0™ speaker
Executive Brainstorm speakers
Telco 2.0™ participants
Supported by

Created by
STL Partners Ltd

Platinum Partners


Gold Partners

Nokia Siemens Networks

In partnership with
TM Forum
GSM Association
Broadband Stakeholder Group (BSG)
DESS Consulting
Mobile Entertainment Forum
Mobile Enterprise

Based on landmark research
Telco 2.0™ Future Broadband Business Models Research Report
Telco 2.0™ - Telcos Role in Advertising  2.0 Report
Telco 2.0™ - Voice and Messaging 2.0 Report
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Day 2 - Exploring Near Term Opportunities

Examples of how to reduce friction and generate new value in the Digital Economy

Case Studies, Use Cases and Industry Next Steps

0830 – 1800

0830 - Introductions, Agenda, Warm Up

0900 - Streamlining 3rd Party Service Delivery: Telco as a Channel

How to create an easy-to-use platform for delivering compelling applications to telco subscribers

Key Issues:
  • Reducing costs of 3rd party integration with telco systems
  • Enabling effective end-user self-service
  • Defining standard APIs
  • Operational impact of greater 3rd party integration
Key Telco assets to leverage:
  • Real time OSS/BSS systems
  • Identity Management and Authentication systems
  • Device and SIM management
Potential telco value proposition:
  • Telco as an efficient and effective retailer of digital goods to end-users
Case Studies x 4, on:
  • Enabling a Multi-Service, Self-Service Platform
  • Seamless integration of 3rd Party SDK with Telco SDP
  • New 'Open Platform' at Telus and BT
  • Device and SIM Management
Stimulus Presenters and Panelists:
  • Barbara Schmiedinger, Head of Residential Product Marketing, Telekom Austria
  • Michael Crossey, CMO, Aepona
  • Dominique Schmid, CEO, Sicap
Structured Group Feedback, Panel Discussion (+1) and Debate

1030 - Break (demos in Innovators Zone)

1100 - Advertising, Marketing and Business Intelligence

Where, why and how should the telco industry collaborate to provide value to brands and marketers?

Key Issues:
  • Upstream Service Providers (Brands, Agencies, Aggregators, Publishers): How to understand consumers' interests more effectively; how to standardise digital ad formats; How to leverage data (demographic + preference + usage + contextual) to target marketing communications; How to manage campaigns across multiple digital systems and processes and channels; How to create better performance metrics?
  • Downstream consumers: how to receive more relevant and timely promotions via appropriate media?
  • Telcos: How to create a valuable and scaleable platform to support the needs of marketers?
Key Telco assets to leverage:
  • Customer data (for customer profiling and ad personalisation)
  • Telco advertising inventory (web portal, handset, idle screen, SMS, MMS, voice)
  • Response channel (SMS, MMS, click to call, URL)
  • Rating Engine (for performance metrics)
Potential telco value proposition:
  • A Telco Platform needs to provide Interactivity – the ability to engage with the customer in an on-going way throughout their lifetime by providing:
    • Standardisation - especially on mobile, to achieve ubiquitous availability of the mobile medium to advertisers (formats, processes, etc.)
    • Response Channel - the ability, as part of the interaction, for customers to redeem vouchers and pay for things with the Telco account
    • Personalisation & Targeting - the capability to target the long-tail with relevant messages
    • Performance tracking - ability to offer cross-operator metrics to brands and agencies
Stimulus Presentations x 3:
  • What content producers/retailers really need from Telcos?
  • The practicalities of exploiting subscriber data
  • End-user acceptance and regulatory lessons from ISP collaboration in the UK
  • Key metrics for mobile media
Stimulus Presenters and Panelists:
  • Mark Johnson, Global Marketing Director, Comms Industry, SAP
  • Paul Magelli, Head of Subscriber Data Management, Nokia Siemens Networks
  • Hugo Drayton, CEO, Phorm
  • Will Hodgman, EVP, ComScore/M:Metrics
Structured Group Feedback, Panel Discussion (+1) and Debate

1230 - Lunch (demos in Innovators Zone)

1400 - Billing & Payments

How to enable more efficient payment methods between consumers and merchants

Key Issues:
  • Payee (Merchant): Identifying and authenticating the other party; checking credit worthiness; maintaining security; realising value of the payment; reducing transaction fees and other costs.
  • Payer (Consumer in retail transactions): Identifying and authenticating the other party; maintaining security; protecting precious data - credit card, bank details; automating the process - minimising password entries etc.
  • Telco: What role to play in the payments market - appropriate levels of competition and cooperation.
Key Telco Assets to leverage:
  • Identity and AAA
  • Billing & payments engine for micro (and larger) transactions
  • Trusted brands
  • Voice minutes as tradeable goods
Potential telco value proposition (for debate):
  • Telcos to offer 'electronic wallet' capabilities that support many transaction types in multiple settings - remote (mobile), out and about (NFC), at home (PC).
Stimulus Presentations x 3:
  • How are online businesses limited by the billing and payment systems available today?
  • Case study of Telco-Bank collaboration in Turkey
  • Business model opportunities from 'contactless'
  • How to evolve billing capabilities to support new telco payment services
Stimulus Presenters and Panelists:
  • Simonetta Lulli, Regional Director, Habbo Hotel/Sulake
  • Cenk Serdar, Chief VAS Officer, Turkcell
  • MungKi Woo, VP Payments and Contactless, France Telecom
  • Joe Hogan, CTO, Openet
Structured Group Feedback, Panel Discussion (+1) and Debate

1530 - Tea (demos in Innovators Zone)

1600 - Industry Next Steps

Which business model innovations will impress the Capital Markets?

Key Issues:
  • Investors' view of Telco 1.0 and Telco 2.0
  • Selling 'upstream' - where to play in the stack?
  • Which latent telco assets are most valuable - how to exploit them?
  • Where and how should telcos collaborate to add value to the 'Digital Economy'?
Stimulus Presenters and Panelists:
  • Jonathan Dann, Executive Director, JP Morgan
  • Trudi Norris-Grey, MD, Strategy & Transformation, BT Wholesale
  • Michael Weening, Director, Communications Sector, Microsoft
  • Gordon Graylish, VP Europe, Intel
  • James Enck, Senior Analyst, Telco 2.0™ Initiative
Structured Group Feedback, Panel Discussion (+1) and Debate

Drink1730 - Drinks and Networking Reception

View Day 1 agenda