Digital Product Innovation Summit
Product and partnership innovation for personal communications services
Introduction
Unique 'Mindshare'™ Format:
- Large-scale brainstorm
- Expert facilitation
- Collaborative technology
- Telco 2.0™ Business Model Framework
- Short, pre-briefed presentations
- Intensive pre-event research
- Dedicated blog support
Part of the 3rd Telco 2.0™ Executive Brainstorm, this Summit builds on research carried out as part of a major Market Study (Voice & Messaging 2.0) to be released in August 2007, in partnership with the GSMA.
Key themes
- End user needs in voice and messaging, community and self-expression
- Business and Pricing Models
- Challenges and opportunities in addressing those needs (Technical and Organisational): SDP, IMS, Charging, NPD processes, Harnessing Developer Communities
- Examples of best practices today: Creating a Platform, Embracing Developers, Fast Track Market Entry processes
- Next Steps for the Industry to compete/grow business.
Rationale
Feedback from previous events:
A fabulous event. CEO, Service Provider
Very stimulating after all those "get-me-out-of-here-fast" conferences. CTO, Major Operator
A great event - truly different. Chief Telecoms Analyst, Investment Bank
Current voice and messaging products leave a large gap between what the user wants (e.g. control over timing and medium of each call) and what's on offer. Simultaneously, very feature-rich social networking services are encroaching into the personal communications space (with PC and mobile clients), potentially threatening operator revenue. How can operators defend and extend their core franchise?
Process
We will follow a facilitated 'Mindshare' brainstorming process based on new research conducted into this topic. We will also present a selection of demos of the most cutting edge innovators/disruptors in the market.
['Mindshare'] is excellent... more intimate than the larger shows, an opportunity to have a real conversation with the audience. Vice President, Major Media Company
Input
STL Partners August 2007 Voice & Messaging 2.0 Report. Desk research; Recruitment of Stimulus Speakers from across the value chain.
Telco 2.0™ analysis, for example: Smarter Personal Communications Services; Improving the telephony experience, The personalised telephony experience. The real sources of value in SMS, Telco 2.0™ Voice and Messaging 2.0 survey results, Future business model for telephony.
Output
New ways to think about personal communications products and how to introduce them.
Agenda
Note: We will be presenting results of new Telco 2.0™ research. See also Telco 2.0™ Blog for latest market analysis.
